What Goes Up

What Goes Up Continues To Find Love

2009-07-09T19:00:00.000-07:00

Even after opening in only five markets to mixed reviews back on May 28, What Goes Up continued (and continues) to capture interest and attention. In fact, some are even saying that slowly and steadily, Jonathan Glatzer's film is earning its place as an eccentric cult classic, one that might not have taken hold in the mainstream but has clearly acquired a highly devoted group of fans.

So who are these people? The growing audience seems to be made up of fans who enjoyed strong and unique performances from their favorite actors and those who have really taken to Jonathan Glatzer and Robert Lawson's quirky dramedy.

In the United States, they are people like James van Maanen who heartily recommended the film over Woody Allen's theatrical release of Whatever Works. And beyond the only country that enjoyed a limited theatrical release to date, more than 40 percent of the audience consists of a growing international community.

In fact, as the producers attempt to secure any last remaining rights, online interest in the film is swelling. This week, What Goes Up has three times as much traffic than the week before on YouTube. While Texas, Florida, and North Carolina (major markets missed by the initial release) are the source in the United States; Columbia, Egypt, India, Italy, Mexico, Peru, Saudi Arabia, South Korea, and the United Kingdom round out the most interest worldwide.

Part of the phenomenon can easily be attributed to Insider fans along with some of the most loyal Hilary Duff and other cast fans, including: Hilary One, HD Revolution, Hilary Records, Hilary Fan, Gossip Gander, among others.

What Goes Up also captured attention all around. Despite the unexpected unavailability of cast members leading up to the release, the independent release still managed to capture 14.4 percent of review readers. According to Movie Review Intelligence, the film's review value amounted to $226,000 despite mixed reviews being released early when compared to other films.

On the Internet, What Goes Up fared even better. It was the leading independent release during the week of its opening with 800 mentions every day, 25-50 blog posts per day, and more than one million views on YouTube (between the original account, new account, and fan duplications). Immediately following the release, the film maintained a 70 percent positive sentiment. All together, online interest placed What Goes Up better than most major multi-million dollar motion picture releases, earning ten times the attention direct to public than it did with reviews.

What does it all mean? What Goes Up seems to be one of those rare films that will attract more interest over time, which means it's well on its way to becoming one of those haunting cult classics that will be talked about long after most movies are forgotten. And according to the producers, they are doing everything they can to remember the fans too.

While many questions have been asked as to what is next for the film and soundtrack, time will eventually provide the answers. From the entire Insider team, thank you all for you support as well as some friendships made along the way. Good night and good luck.

What's Next For 'What Goes Up' Stars?

2009-07-07T16:30:00.000-07:00

While the producers of 'What Goes Up' are still exploring options, the movie has been keeping pace as the DVD release continues to earn new reviews. The most recent review by Kelsey Zukowski at The Celebrity Cafe, which followed Britt Hayes' review at the Examiner, that says director Jonathan Glatzer could "easily have a career among other indie darlings."

As Glatzer is already working on another project with writer Robert Lawson, we thought it might be a good idea to catch up with some of the stars from What Goes Up.

Steve Coogan has been cast in three films, including Percy Jackson & the Olympians: The Lightning Thief; Eddie the Eagle; and Murder in Samarkand. However, the film that his fans are talking about is Alan Partridge: The Movie since Coogan mentioned it last May.

Hilary Duff has several movies in the making, but the role that seems to be capturing some attention is a multi-episode role on Gossip Girl as Olivia Burke, a movie star who is attending NYU to attempt to get a typical college experience. The first episode featuring Duff is scheduled for Oct. 5, according to the Examiner.

Josh Peck has been cast in a remake of the 1984 movie Red Dawn. He will reportedly play the role of younger brother Matt Eckert, which was originally played by Charlie Sheen. The film is slated to start shooting in September.

Olivia Thirlby will appear in the recently completed films New York, I Love You; and Margaret. She is also slated for The Manners of Madness and Parts Per Billion, both in development. In the interim, Thirlby has taken to the stage with Chris Pine and Chris North in Beau Willimon's "Farragut North." It runs through July 26.

Molly Shannon is still making headlines with Kath & Kim, which is the U.S. version of the hit Australian comedy about a dysfunctional mother and daughter relationship. While NBC announced there will not be a second season in May, Season 1 seems to be finding a new fan base since it became available on DVD this week.

What Goes Up DVD Consumer Reviews

2009-07-02T11:30:00.000-07:00

Since its DVD debut on June 16, What Goes Up is continuing to find a foothold as fans and friends demonstrate their support of a film that some critics correctly said "marches to the beat of its own drum." So the Insider Team thought it might be fun to take time out and let consumer reviews on sites like Amazon, Internet Movie Database, and Netflix to talk about the film.

The producers have said, all along, that the reviews they were most interest in would be those left by the people who purchased the film. Highlighted below are a variety of the reviews canvassed since the films DVD release...

Amazon
“The director lands us where we need to be. But along the way, we are on ground which is just as unsettled as the characters who turn to ridiculous methods to lessen the pain of losing someone they loved in their lives. If you're willing to walk this unsettled ground, it's well worth the ride. The performances are outstanding, especially Steve Coogan and Olivia Thirlby. If, on the other hand, you need to be spoon-fed or for your plots to be singular and instantly identifiable, you will probably hate it. You kind of have to give in to it and then the doors open and the characters and the overall tone of the film resonates. It WILL make you laugh and cry.” — Dirk Diggler “painkiller”

“What Goes Up is a film that far exceeded my expectations for any new upcoming Hilary Duff films. She beautifully plays a character that seems to be searching for something to fill a gap that has been placed in her life by the death of someone she and her friends loved and worshipped. This movie seems to leave the Hollywood mold behind (very thankfully!) and shows us just how realistic life is, and how it's not perfect at all like most movies would try to make it seem. The other actors are fantastic as well, especially Olivia Thirlby and Steve Coogan.” — R. Bible Jr. “funny man”

“I think the writers did a fine job with this story and the concept of what makes a hero or maybe whether all of our heroes really aren't heroic after all. There were a few places that could have been tighter, but this film was never meant to be perfect, and for that I am glad. Kudos to Jonathan Glatzer on a uniquely different film. I love it.” — Ouija

Internet Movie Database
“What makes the movie special, are the beautiful moments that are scattered about the storyline and you can't help but be touched by them and feel for the characters involved! These moments come in bursts and they are funny and sad and plainly disturbing at times, but mostly – altogether Ironic...” — abhijitbond

 “I don't often go for this genre of American drama (sorry, but I generally prefer European drama), but I do like Steve Coogan so thought I would give this film a go. Within 10 minutes I was hooked and embroiled into this little world that is so different and at times uncomfortable.” — jools_69

“At first, I wasn't sure where it was going... Up, down or just sideways. But soon, I realized the filmmakers were creating a world that resembled reality far more than almost any movie I've seen in that there are collisions between events, intentions, characters, loves, hates ...and the whole stew can be hysterically funny, odd, disturbing, heartbreaking and then funny all over again. In this way, I have to give the film enormous credit and gratitude that it does not try to be like every other movie. It does not talk down to its audience.” — CliffordBridigan

Netflix
“A really nuanced and likably all over the place coming of age tale for teens and adults alike. It brilliantly captures the insular wisdom and solipsistic cliquishness of a group of believably damaged outsiders who haven't the faintest clue of life on Earth beyond the "truth" of their own emotional landscapes.” — SW 1655753

“I thought this was a pretty good movie. Kind of dark but funny at times as well. Worth the time.” — MaxWebster

“Peck and Thirlby both give excellent performances as sad and confused teens mixed up in all the choas. Hilary Duff actually does a pretty good job. Coogan is hard to watch at some moments because of some of the decisions he makes throughout. This movie is better than I thought it would be because of the small roles and how sincere they were and how they put it all out there.” — Obesetrackstar

The next scheduled Sony release of What Goes Up will be in Australia on August 5. You can find a sneak peak of the new cover design for the Australian release at Hilary News. The Image above is a snap shot of an electronic proof of cover released in the United States.

Electrelane Finds Buzz From What Goes Up

2009-06-29T17:00:00.000-07:00

Electrelane might be on hiatus, but the British all-girl alternative rock band recently experienced a resurgance in interest as a feature performer on the What Goes Up soundtrack. Even on iTunes, songs from the soundtrack have experienced periodic surges in popularity.

Since their 2007 appearance at the Anti-Trafficking Alliance at the Barfly in London, an event the band organized, the band has maintained a low profile. Even at their final event, Electrelane choose to DJ in lieu of performing, officially making their last performance as a band December 2007 in their hometown, Brighton, England.

Today, their eclectic sound had a definite impact in setting the tone for What Goes Up. In some ways it fits, as Electrelane was sometimes thought of musical misfits. Perhaps they were just ahead of their time.

Influenced by a wide range of bands Neu!, Stereolab, Sonic Youth, and the Velvet Underground, Electrelane’s unique sound earned them international attention and set the stage for the inclusion of their music in new mediums.

For What Goes Up, the band contributed four tracks to the movie’s soundtrack: Blue Straggler, Two for Joy, Cut and Run, and You Make Me Weak at the Knees. Each of the songs are featured on other Electrelane albums, capturing their artistic progression over the years.

Blue Straggler, featured on their first album, Rock it to the Moon released in 1991, enhanced the atmospheric feel prevalent throughout What Goes Up. With the 1986 shuttle launch as a background to the film, this instrumental space-rock track inadvertently reminds the audience of the looming launch.

Axes released in 2005, the third of their albums, featured Two for Joy. With an intro that feels like you are at a funeral, and with What Goes Up it is likely that you are, Two for Joy takes the audience from the funeral like progression and escalates us through the mourning process --from fear to acceptance, with lyrics like,

I have no sorrow
If I’m glad, oh! let me show it
The upbeat melodies of Cut and Run and You Make Me Weak at the Knees, from the albums The Power Out and No Shouts, No Calls, takes the audience full circle as life’s obstacles are overcome. Here, we are reminded of the comedy and joy that life can bring.

“What Goes Up definitely benefitted from Electrelane’s musical contribution,” said James Hoke, executive producer with Three Kings Production. “Their songs, in many ways augmented the progression of the characters within the film. Director Jonathan Glatzer, who chose every track, really nailed it here.”

While there has been little heard from Electrelane since their hiatus in 2007, many die-hard fans have told us that it’s great to see them resurface again. When asked if they have any messages for their favorite band, one fan said "Yeah, we miss you!"

R.D. Robb Is No Stranger To Daring Films

2009-06-25T17:00:00.000-07:00

It's almost hard to imagine that R.D. Robb, one of the producers of What Goes Up, began his career as the precocious Scott Schwartz who double "dog" dared his classmate to stick his tongue on a frozen flagpole (and was later dared to do the same). But he did exactly that in the 1983 holiday classic, A Christmas Story.

Since, Robb had added more than 20 credits to his career as an actor, director, and producer, before being introduced to the What Goes Up screenplay. Although he was still overseeing production at a company called ZentAmerica, he immediately fell in love with the clever characters and then the undeniable passion exhibited by writer/director Jonathan Glatzer.

"From a creative standpoint, I always look for personal stories, interesting journeys, and nuanced characters. The screenplay had all of that," says Robb. "The making of the film was trying at times, but they all are for different reasons and circumstances. Throughout though, Glatzer was really great with the actors, coming from a background of directing theater."

The effort paid off, with all of the performances in this poignant independent film receiving nods for their contributions in one review or another. Most often described as a dramedy, What Goes Up also presented a different kind of movie making as it captured the chance relationship between a reporter and a group of adolescent social misfits. As perhaps best put by Pete Hammond from Hollywood.com, it "marches to its own surprising beat."

“Life contains both funny and tragic moments. So should any good film, no matter what the genre,” Robb said. "In a film like What Goes Up, it needs to strongly address both elements, but the comedy needs to carry us to make the tragedy work and pay off. It’s challenging to find that balance in tone, especially because there is a fine line.”

While the fine line of presenting a fishbowl glimpse of life seemed too daunting for some, What Goes Up has since captured a growing cult-like following of fans who appreciate the steady pace of the film. In fact, many of these fans say they are surprised at how the movie has a stronger and stronger impact with each new viewing. Robb attributes the repeat allure to the actors.

“It was great to work with so many talented actors in What Goes Up,” Robb said. “They were all so smart, talented and intriguing in their own right. Personally, I really related to Campbell’s character with all of his struggles, fears, and dilemmas.”

Part of reason, Robb recalls, is because he vividly remembers the events that led up to the shuttle tragedy in 1986. They were not watching the television because his English teacher chalked it up as just as another shuttle launch and there was work to be done. That all changed when a second teacher entered and handed her a note.

"The look on her face was sheer horror," Robb said. "She then told us there had been a tragic accident and pulled out the television. It was on every channel, and we all watched in shock. English didn't seem all that important any more."

The parallel, minus the hometown build up as seen in the film, is striking in that writer/director Glatzer and writer Robert Lawson never dwell on the shuttle tragedy. While the pending disaster might loom in the background, they offer an anti-climax that is much more true to life. While not every critic imagined it, people are often caught up in individual struggles that seem larger than life. And then, something suddenly and unexpectedly happens that overshadows all of it and forces us to grow.

The same could be said for Robb's work on this film. As a Hollywood veteran who has worn so many hats in the film industry, he says every new project strengthens his resolve and passion for film. Every project, he says, has encouraged his growth as an artist and a businessperson. And, What Goes Up is just one more brilliant stop in his film career.

In truth, "stop" is not the right word. Robb's newest project, Triple Dog, is already in post production. He is also working on a sports film about the triumph over tragedy for one high school football team in Pennsylvania; a dark comic noir film called Killer Joe, written by Pulitzer Prize winner Tracy Letts; and looking forward to working on a horror/thriller from the creators of Boogeyman, which is expected to be produced by James Hoke and Tony Miranda.

"Hey," Robb muses over the prospect of working with Miranda and Hoke on a film set in Las Vegas. "There are only two executive producers in Vegas for me, baby.”

Along with the executive producers of What Goes Up, Robb has long list of people he wants to work with in the future. They include: Daniel Day Lewis, Carey Mulligan, Sean Penn, Kate Winslet, Stephen Fears, Chris Young, Paul Greengrass, Michael Mann, and Anthony Mandler. And while this "short list" might cause some to wonder if any of them have been influential on his career, Robb says that honor will always belong to someone else.

"Oh, that would be my mother," smiles Robb. "She's encouraged me and supported me every step of the way." All the way, up.

Richard Vission Remixes "Any Other Day"

2009-06-23T20:00:00.000-07:00

Grammy-nominated remixer/producer Richard Vission has been rocking dance floors around the world with his prolific remixes of Weezer, RadioHead, Timbaland, Prince, Lady Gaga, and Static Revenger. Most recently, he produced a radio remix of "Any Other Day" by Hilary Duff.

"Any Other Day" is an original single by Hilary Duff, which Robert Lawson wrote with her and Jonathan Glatzer. You can learn more about creation of the song here.

"Any Other Day" - Richard Vission Radio Remix Teaser

Although the remix is not currently available as part of the What Goes Up Movie Soundtrack, the original version is continuing to perform well in a growing number of markets in the United States. Amherst Records is expected to announce its intentions for an international release in the days ahead.

Any Other Day Continues To Earn Airplay

2009-06-18T17:00:00.000-07:00

Hilary Duff’s single, Any Other Day, from the What Goes Up soundtrack continues to expand its airplay on stations across the country. Since being released in April, dozens of fans have promoted it on YouTube and supported the song with purchases on iTunes and Amazon.

The seductive meaningful song, which lends some final thoughts to the indy, What Goes Up, adds a mix of faith and uneasiness as it relates to tragedy. Like the film, the song asks we consider the events in life that shape us — the obstacles we must overcome in order to grow — and what they might mean. Or maybe, it asks if it means anything at all as we move toward a ‘higher place,’ as alluded to in Duff’s spellbinding vocals. Here's a rundown of new stations currently playing the single:

Any Other Day - New Airplay

KQID Alexandria LA
WWKZ Tupelo MS
KISR Fort Smith AR
KCRS Odessa TX
KIXY San Angelo TX
WJMX Florence SC
KUJ Tri Cities WA
MusicChoice Satellite
WSTW Wilmington DE (test spin)

In addition to "Any Other Day,” the soundtrack presents a eclectic blend of artists. Included in the mix are never released songs by Innocent Bystanders, including "Kidz (Who Never Grew Up)," " Never Comin Back," and "Teenage Moments."

The soundtrack also includes the UK's all-girl band Electrelane with four tracks -- "You Make Me Weak At The Knees," "Cut And Run," "Two For Joy," and "Blue Straggler." Rounding out the mix is a 1999 digitally remastered version of David Bowie's hit "Heroes."

Other artists include Roddy Bottum, Al Sgro & The Brendan Hines, Jeremy Wall, and Anthony "Tony" Miranda. Miranda is also one of the three executive producers associated with Three Kings, which produced the film.

Bottum's contributions to the score have been cited by critics as deepening the emotion throughout the film. Bottum has said it's his finest score for any film. We hope you agree.

What Goes Up Released On DVD

2009-06-16T09:00:00.000-07:00

What Goes Up, the poignant dramedy about a reporter and his encounter with a group of adolescent social-misfits struggling to understand life, love, and all the chaos in between, is available now on DVD from Sony Pictures Home Entertainment.

Hilary Duff leads an all-star cast in a film that follows Campbell Babbit (Steve Coogan) on assignment to a small New Hampshire town. After Babbit attempts to contact an old friend, he discovers his friend has died and abandoned an eccentric group of teens, including Josh Peck, Olivia Thirlby, and Max Hoffman. Molly Shannon also stars in this unforgettable indy.

What Goes Up has a run time of approximately 115 minutes, which is 11 minutes longer than the version released in theaters on May 28.

Find the DVD online and in stores today.

Amazon
iTunes
Sony
Target
WalMart
Borders
Barnes & Noble
“The film provides much to think about in terms of people who come into our lives, especially teachers, and leave such a lasting impact, or those whom we secretly fall in love with from afar. Finding it hard to say goodbye and dealing with raw teenage emotions... Hilary Duff provides a strong and surprising performance as Lucy who seemed to have the closest relationship with the late teacher.” — Scott Birmingham, Reel Fans

What Goes Up Ends Initial Theatrical Run

2009-06-13T19:00:00.000-07:00

What Goes Up, a film about a morally challenged New York reporter (Steve Coogan) who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby), has completed its initial theatrical run in theaters, which was capped off at the Breckenridge Festival of Film last Friday. The film played to a very receptive full house.

"We're not ready to close out the possibilities of a second theatrical run or pursuing more film festivals in the United States even with the DVD being released on June 16," said James Hoke, executive producer. "We're also weighing our options to show the film outside of the United States, where fans have been extremely supportive. Some of these decisions will depend on the initial DVD sales, but we really want to expand the release and we still have another contest promise to fulfill."

Fans of many primary cast members have played an important role since the movie was first shown at 3rd Annual Buffalo Niagara Film Festival. At the theatrical premiere on May 28, fan art from two film promotions greeted guests at the event.

The VIP Premiere Loop from the Pacific Design Center

In addition to fan support, Olivia Thirlby has taken some media interviews to help the film. The most recent was published at Alloy.com. In the interview, which includes photos, Thirlby also speaks very highly of Hilary Duff.

"Working with Hilary was wonderful. I can't speak highly enough of her," Thirlby told Alloy.com "She's a very cool, very kind and incredibly genuine person in every respect."

On June 16, What Goes Up will be available on DVDs everywhere. Check back for updates and links on Tuesday.

What Goes Up Heads To Breckenridge

2009-06-10T10:00:00.000-07:00

What Goes Up makes a last minute invitation to the Breckenridge Festival of Film. Originally established in 1981, the Breckenridge Festival of Film is one of the oldest in the country.

This year’s event features 62 independent dramas, short dramas, comedies, short comedies and documentaries films. In the spirit of filmmaking, the Breckenridge Festival of Film is a showcase for young student talent for four days, June 11-14.

"What Goes Up was invited by WNBC-TV Film Critic and “Reel Talk” co-host Jeffrey Lyons, along with his son Ben Lyons, the E! Network Daily Top 10’s film critic," said James Hoke."Lyons has been an outspoken and appreciated supporter of the film."

What Goes Up will be shown at 9 p.m. in the Skyline Theatre, Dillon on Friday, June 12. Breckenridge is located about 80 miles west of Denver, Colorado. For more information about the town and lodging, visit the Breckenridge site.

"There is no Festival like Breckenridge. A large indie presence, Colorado Premiers of Feature Films, up-close and personal with the stars but with a warmth and intimacy all its own... even if it snows in June!!!" says Jeffry Lyons. "We've been doing this for 27 years. We're Good At It."

What Goes Up ends its initial theatrical run in the United States on June 11, with the last day of screenings in Brooklyn, Buffalo, Boston, Las Vegas, and Moorpark, Calif. However, the theatrical run is far from over as the producers have setting their sights on several more options.

What Goes Up will also be available on DVD everywhere next Tuesday, June 16 in the United States and Canada. You can find it in stores and on shopping sites like Amazon and iTunes.

What Goes Up Captures Interest And Attention

2009-06-08T18:00:00.000-07:00

Since its opening in Los Angeles on May 28, fans of the cast easily made What Goes Up the most talked about film opening on the weekend of May 29. Among all online conversations about non-animated films opening the weekend of May 29, What Goes Up finished second behind the multi-million dollar marketing campaign of a national release.

"All things considered, we did pretty well," said James Hoke, executive producer. "We might have only opened with 16 theaters, but there was a buzz about the film that few independent releases ever see. We have a lot of fans — Steve Coogan fans, Josh Peck fans, new Olivia Thirlby fans, and Hilary Duff fans — to thank for all of that. Thank you. We're still looking for ways to make the ride memorable."

What did people talk about? Reviewers have characterized this unassuming indy in every imaginable, and sometimes unimaginable, way. Much like filmgoers have told the producers, it's difficult to walk away with single consistent critique because Jonathan Glazter and Robert Lawson (to their credit) have created a film that allows moviegoers to take away something unique for themselves.

Positive And Mixed Impressions

“With a darkly funny and wonderfully twisted story that marches to its own surprising beat, What Goes Up is definitely NOT your typical teen comedy. The colorful, independent personalities placed under the microscope clearly don’t have ready answers and don’t always behave the way we think they might -- or should.” — Pete Hammond, Hollywood.com

“A nifty little tragicomic late-80’s period piece in a familiar indie vein...director and co-writer Jonathan Glatzer handles his talented cast well, and the movie is dark, droll, and sentimental in roughly the correct proportions.” — Andrew O’Hehir, Salon

“I’m happy to say that despite faux-dark comedies like Juno, the rumors of the “quirky” movie’s demise have been greatly exaggerated. What Goes Up starring Steve Coogan and Hilary Duff, brings back the uncomfortably dark comedy with a vengeance.” — Alex Dorn, UGO

“Josh Peck delivers a blistering eulogy-blistering because he manages to simultaneously convey just how much pain his character is feeling while delivering it in an unnervingly hilarious way. It’s exactly what What Goes Up strives to be-a funny movie about death, a sad movie about life.” — Katie Erbland, Gordon and the Whale

“I still like the film. They talk about serious issues. Olivia Thirlby is an interesting actress to watch. Hilary Duff did a very good job. There’s a lot to like here.” — Jeffrey Lyons, Reel Talk

“Glatzer and Lawson show a deep understanding of how common ideals can hold even a community of outsiders together. And What Goes Up has a one-of-a-kind character in Coogan, a cynic with a savior complex, who lies partly out of convenience, and partly because he knows--as Glatzer and Lawson know--that even a messy story can still inspire.” — Noel Murray, The AV Club/The Onion

“Glatzer and co-writer Robert Lawson have a real feel for teenage confusion and self-romanticization, especially as it might express itself in a small town with little tolerance for eccentricity.” - M. Faust , Artvoice

“Yet despite the contrivances and frustrations, there’s also something endearing -- and, occasionally, achingly poignant -- about What Goes Up and its gallery of valiant misfits.” — Carol Cling, California Chronicle

“The antagonism that comes to a boil between Campbell and Tess gives the film some bristling tension. Yet even when Mr. Coogan can’t make his scenes work, his prickly presence keeps you watching, as does the eerie scenes of winter that Mr. Glatzer captures with the camera.” - Manohla Dargis, The New York Times

“Hilary Duff and the other young actors...excel at projecting the confusion and anguish of students in crisis, and all of them deserve an A.” — Prairie Mille, NewsBlaze

Now that the reviewers have had their say, we'd love to know what you think. If you've seen the movie and want to write your own review, send it along to us at whatgoesupinsider@gmail.com and we might feature it right here on the production blog.

In closing though, we might point out something else. What Goes Up is obviously a film that makes you think. And based on the varied reactions, ranging from love to loathing — it hits the mark as being art. Sure, sometimes it's fun to watch a film and feel nothing, but as reviewer Tony Macklin points out "What Goes Up is a movie that one decides whether or not he is going to root for."

It's currently playing Brooklyn, Boston, Buffalo, Las Vegas, and Moorpark, Calif. through June 11. And while the producers decide the next step for the indy film that could, Sony is releasing the DVD in the United States and Canada on June 16. You can already pre-order it on Amazon, iTunes, and ... everywhere.

Ain't It Cool News Interviews Olivia Thirlby

2009-06-05T11:30:00.000-07:00

Mr. Beaks from Ain't It Cool News, a film website run by Harry Knowles, caught up with Olivia Thirlby, age 22, for a brief phone interview about 'What Goes Up' and other projects. In the article, Beaks reminds readers that although at least one magazine has already called Thirlby a "next generation star" that she is far too talented and way too young for this to be her make-or-break moment. We agree.

In 'What Goes Up,' a movie Beaks calls crammed with incident, Thirlby still manages to set herself apart as the character Tess. According to Beaks, what makes Tess so interesting is that she attempts to be disaffected, yet represses just as much pain as anyone else in the film. The article is the first primary cast interview to be published. Here is an excerpt as it relates to what Beaks calls a "lovely performance" by Thirlby.

On The Phone With Olivia Thirlby

Beaks: Your character, Tess, is an outsider within a group of outcasts.
Thirlby: She is. She definitely is the least liked, I think. I don't think she has any real bond with any of her classmates. She probably manifests that in herself; I think she's a bit surly and unpleasant to be around, sort of a buzzkill. I think also she's keeping such dark secrets inside her, and that probably forms a sort of schism between her and other people. People can't even ask where she is or where she's coming from, so to save herself the pain, she probably just puts a divide between herself and everyone around her. She's an incredibly upset person. (laughs)

Beaks: Probably the least happiest person you've ever played.
Thirlby: She is definitely the singularly most unhappy, miserable, depressed and dark character that I've ever played.

Beaks: Those are fun to play once in a while.
Thirlby: Yeah, I wouldn't say "fun". Maybe "necessary". You learn something, I think. I learned plenty about my own recovery process because Tess weighed me down a little bit; it actually took me a few months before I felt normal again. That was my first experience with anything like that.

Beaks: When it came to relating to your fellow cast members, did you get kind of method with it and try to keep your distance from them on set? How into it did you get?
Thirlby: (laughs) I wish I could say I was that method, but I was working with a group of people who were too wonderful to ignore. I can't say that when I was on location I ignored the people I was working with. As far as for when I was on set, I didn't do much socializing. I would usually hole up in my trailer and draw these really awful, dark sketches about abortions and dead teachers and stuff like that. Because Tess is an artist, I had a sketchpad and I tried to draw stuff a lot. So I would spend hours in my trailer making these really dark, horrific drawings and writing poetry that was really bleak. (laughs)

Beaks: (Laughing) That sounds pretty method to me!
Thirlby: Yeah, but at the end of the day when I took off eyeliner... I mean, it's really fun to be working in a really large crew of young people who are all so wonderful. Josh Peck, of course, is my old buddy. We actually found out that THE WACKNESS got into Sundance while we were working on [WHAT GOES UP]. And Max Hoffman... there are a whole slew of amazing Canadian actors, and we all spent quite a lot of time together.

For the rest of the interview, please visit Ain't It Cool News. The interview includes Thirlby's thoughts on the independent films, a chance run in with Judah Friedlander, and her next appearance in a film with Jeff Daniels and Lauren Graham, which is due out later this month.

What Goes Up Adds Boston And Brooklyn

2009-06-03T14:26:00.001-07:00

Shortly after respected critic Jeffrey Lyons (WNBC) backed What Goes Up on Lyons & Biles Reel Talk and said he liked the film, the executive producers of What Goes Up made the decision to announce the opening of two more screens on June 5.

The new cities, Boston and Brooklyn will be introduced as several screens in Chicago, Los Angeles, New York close on June 4.

Brooklyn, New York — Playing June 5 - June 11
Cobble Hill Cinemas
265 Court St
Brooklyn, NY 11231
718-596-9113
Cobble Hill Theatre

Boston, Massachusetts — Playing June 5 - June 11
Somerville Theatre June 5 thru June 11
55 Davis Square
Somerville, MA 02144
617- 625-5700
Somerville Theatre
For a complete listing of times and locations for What Goes Up, please visit the current schedule.

Hilaryfan.com Contest Winners Announced

2009-06-01T18:00:00.000-07:00

As a thank you to the members of Hilaryfan.com for their early support, we hosted an exclusive contest for their members to win signed What Goes Up movie DVDs, soundtrack CDs, and posters. The contest asked members to make something connected to the film, fan forum, and otherwise demonstrate they were the ultimate Hilary Duff fans. Many of the entries captured their passion and creativity as ultimate fans.

HIlaryfan.com/What Goes Up Contest Winners
First — "Hilary Fan Video" by Nick

"We asked members of Hilaryfan.com to make something or do something that demonstrates they are the ultimate fan and this entry clearly did that," said James Hoke, executive producer. "We thought it was amazing that his entire bedroom shows his love for her and he was willing to share it."

Second — "What Goes Up Calendar" by Marte T.

The producers felt that the full calendar demonstrated some exceptional design skills, and wove in the entire cast beautifully. To view the complete calendar, please visit the link here.

Third — "What Goes Up Online Magazine" by Ric

Hilary Duff Online has always been a graphically compelling site for Hilary Duff fans, but the What Goes Up online magazine (and lead-in to his Web site) is a remarkable summary of the film, including a statement from fans. Appreciated!

Fourth — "What Goes Up Fan Blog" by Rodolfo Gual Gurrola (Torreon, Mexico)

Rodolfo created a What Goes Up fan blog and showcased his collection of Hilary Duff memorabilia. You can read the blog here.

Fifth — "What Goes Up Banner" by Caroline K.

Artfully designed with an original look, Caroline presented a unique treatment for the movie poster. You can see it posted here and a larger version here.

Honorable Mentions

"Movie Poster" by Logan from Newark, Ohio

"Screen Saver/Power Point" by Josh

"Supporting Hilary" by Silvia C. (Mexcio)

"What Goes Up" poem by Angela M. (Toronto, Canada)

What makes a great movie?
Hilarious jokes that make up a comedy? Hilaryfan.com members with their ongoing support that spread the news?
An excellent portrayal by an actor?
Those are just three things

Great movies aren't easy to come across
Oh my gosh, have I ever found an excellent one
Even though I love anything and everything Hilary Duff...
Something about this movie makes it all the more 'awesome'

Unless you're crazy...
Party up - What Goes Up rocks!

"Hilary Exclusively" by 28symptoms

These submissions will be permanently featured here and included along with art from other fans and promotions as a part of a production notebook being compiled by The Insider Team. A special thanks to the Hilaryfan.com for allowing the contest and your continued support of the film that Pete Hammon of Hollywood.com calls "darkly funny" and a "2009 sleeper."

First Look: With Director Jonathan Glatzer

2009-05-29T10:00:00.000-07:00

Last night, Jonathan Glatzer, director, and Robert Lawson, co-writer, enjoyed a tremendously successful VIP Premiere at the Pacific Design Center with several hundred people in attendance, including Aubrey Mozino (Blythe), Max Hoffman (Fenster), and other cast members.

There, and at the after party that immediately followed, scores of fans and filmmaker guests greeted their first glimpse of the film with an extended applause. This initial success proved especially worthwhile as the film opened today with 16 screens across the nation, including Buffalo; Chicago; Las Vegas; New York City; and Moorpark, California. (You can also find listing by visiting the Facebook Group page, which includes event listings and links for each city.)

In the clip below, complete with never before interview with Molly Shannon, Glatzer provides his personal insights into the film as well as the cast and crew who made it possible. This First Look is longer than any other, with a run time of more than seven minutes. Enjoy!

First Look: Director Jonathan Glatzer with What Goes Up

"The VIP Premiere provided us a high note that we don't intend to let go of. We are already looking to add two more cities in addition to the one night showing for our Hometown Hoopla contest winner so that more people can see the film as intended — on the big screen," said James Hoke, executive producer. "While the reviews have been mixed, we have been met with nothing but great feedback from fans, indie film lovers, and people who are looking for something different than the most typical movie formulas."

In truth, the reviews have not been all critical as mistakenly reported by some. And, even among the harshest critics, several reviewers have given the movie high marks for select performers and memorable moments throughout the film.

What Goes Up Reviews That Deserve More Attention
"It’s wonderful because it’s so true to life because most funerals are (or should be) filled with equal parts tears and laughter. It’s exactly what WHAT GOES UP strives to be — a funny movie about death, a sad movie about life. Most of the time, it works." — Kate Erbland, GordonandtheWhale.com

"Yet despite the contrivances and frustrations (and there are more than a few), there's also something endearing -- and, occasionally, achingly poignant -- about "What Goes Up" and its gallery of valiant misfits." — Carol Cling, Las Vegas Review-Journal

"There's some nice filmmaking tucked inside "What Goes Up," a muddle of moods and intentions." — Manohla Dargis, The New York Times

"I'm happy to say that despite faux-dark comedies like Juno, the rumors of the "quirky" movie's demise have been greatly exaggerated. What Goes Up starring Steve Coogan and Hillary Duff, brings back the uncomfortably dark comedy with a vengeance." — Alex Dorn, UGO.com

"I think you’ll enjoy the movie - Hilary Duff has shown a whole new side to us in this film, which is always her goal as an actress. I hope you get a chance to see it in the theater - but if not, I’ll let you know when it officially comes out on DVD!" — Arieanna Schweber, HilaryNews.com

Behind The Film 'What Goes Up'

2009-05-27T09:00:00.000-07:00

For Jonathan Glatzer, winning the best film award for 'Prix Fixe,' a 28-minute short released in 1997, must seem a lifetime ago on the day before his full length feature film What Goes Up is shown at the Pacific Design Center before opening in six major cities.

Back then, he had directed Oscar nominee Douglas McGrath and Tim Blake Nelson. This time around, he directed a cast of brilliant performers including: Steve Coogan, Hilary Duff, Olivia Thirlby, Josh Peck, Molly Shannon, and a dozen other young and talented actors.

"Being around this young cast, I felt younger and much older at the same time," recalls Glatzer. "Younger because they brought an energy and commitment that has not been dampened by cynicism; older because sometimes I had to act like the mature one on the set. But only when I absolutely had to."

According to Glatzer, the script, which he originally worked on with Robert Lawson as a stage play, had a long history of what some might call moments of maturity. While it attracted champions, the number of characters and locations called for a bigger budget than many producers and studios would have considered from a first-time director.

And then, even after the financing was locked, it became even more challenging than Glatzer expected. The result, two weeks before principal photography, was a tight budget and fewer shooting days. It took some additional tenancy for the first-time executive producers at Three Kings Productions. And, of course, the cast.

"It all came down to having a truly great cast, talented and deeply cool, to make it possible for us to accomplish this film," says Glatzer. "When your budget has you by the edge of a knife, your cast makes the difference. Their performances were all wonderful."

The cast originally came together in a few short months, with Coogan being among the first to meet with Glatzer after reading the script. Duff, who was recommended by John Cusack, came on after noting a personal connection between herself and Lucy. And Shannon joined after hearing how she had enamored Glatzer during a screening of Mike White’s “Year of the Dog.” He still insists she should have been nominated for an Oscar.

"When I saw Olivia Thirlby’s audition tape, I was completely blown away; I still am," he said. "And Josh Peck, who was originally cast as the character Fenster, is one of the best, if not the best, actors of his generation."

Nearly everyone agrees. Many reviewers, even those who have been hard on the film, have given props to the performers. Even more so than reviewers, the film's first outing at the Buffalo Niagara Film Festival won the "Audience Award."

"I think they walked away with what I wanted them to ... love for the characters, but the kind of love you might give begrudgingly because they are not without flaws," he said. "Just like this film, there is no ‘wrapped with a ribbon’ resolution or perfect plans or moments of unadulterated triumph."

Glatzer says that if there is any message, then it must be exactly that. There is pain, he says, not only in loss, but in every interaction between us all. He believes that is one of the reasons we look for heroes; each of us is trying to find ideas that are larger than ourselves, even if that sometimes means disposing of inconvenient truths.

It happens in everyday life, he says, and on the grand scale. It happens with groups of young people, in their teens, just like those brought to life in the film. Sometimes, kids have one adult in their lives who shines. But if they die, it leaves a crater in their lives that needs to be filled with whatever seems within easy reach and most convenient.

Glatzer began his career in theater as a director, staging productions at such venues as the Oxford Playhouse in England, Shakespeare Theatre in Washington D.C., and The Ensemble Studio Theatre in New York. He then moved on to work as a writer for Touchstone Television, Fox Television, Warner Brothers, Good Machine, and Industry Entertainment.

In addition to film, there is another interesting footnote on Glatzer's resume. He was an alternate for the U.S. men's fencing team for the 2000 Summer Olympics that was held in Sydney, Australia.

Glatzer will also be featured this Friday in an extended First Look video.

BlogCatalog Contest Winners Announced

2009-05-25T21:07:00.000-07:00

A few weeks ago, the producers of What Goes Up held an exclusive contest on BlogCatalog, which is leading social network for bloggers on the Internet. BlogCatalog members did not disappoint in developing several unique and creative promotional materials using a variety of media. See for yourself.

BlogCatalog/What Goes Up Contest Winners
First Place — "Countdown" by The Polybore Press

While the first place entry submitted by The Polybore Press was titled "What Goes Up Movie HD," the producers have been affectionately referring to it as the "Countdown" video since they first saw it (and thus, the name change). In addition to combining several elements from the film and BlogCatalog, the promotional video is driven by a portion of “Blue Straggler” by Electrelane, which is featured on the What Goes Up soundtrack.

The video first appeared on YouTube and then on the Polybore Press blog. It will be shown as a lead in to the film at the VIP premiere in Los Angeles.

Second Place — "What Goes Up Campaign" by Joren M.

The bus stop shelter is only the the beginning of this campaign. Joren has been busy introducing Holland to What Goes Up with promotional material ranging from small posters to bus stop shelter signage for the better part of a month.

In addition to promoting the movie across The Netherlands, his original treatments of signage, posters, single CD covers, and T-shirts have been shared across the Internet. You can see most of this campaign material featured here. Or, anywhere in Holland. Seriously!

Third Place — "Obi-Wan Kenobi" by Omar M.

Omar M., the 22-year-old who authors Random Nothingness, found himself entertaining a lifelong dream to create movie posters as he worked on his submission. And, according to his post, his submission was called "Obi-Wan Kenobi" because this is his "only hope. (ha!)" The producers appreciated how he adapted the title treatment arrows into the poster design.

Fourth Place — "Imaginary Book" by Meki.

Meki (also known as WagerWitch on BlogCatalog) has a hobby that includes creating fictional book covers for family and friends, and designed a future book cover for an adaption of the screenplay written by Jonathan Glatzer and Robert Lawson. Considering Meki had never seen the film, the producers thought it was intuitive to include the coffin about the title. You can see the work on the new The Choice Movie Reviewer too.

Fifth Place — "Joy is What Goes Up" by Footiam.

Footiam wrote a comparative contrast post that expressed his displeasure for price increases but hope for a future theatrical release of What Goes Up in Malaysia. "It is not simply a joy for Americans who will get to see the movie first but I do think it would be a joy for just anyone who gets the opportunity to watch the movie," he wrote.

Honorable Mention — "Flying Girls And Talking Dogs" by Tony H.

Although Tony didn't make the submission deadline, The Insider Team gave him an opportunity to finish his work on an animated Flash file. While quirky, it successfully presents a series of unexpected events. See for yourself.

Congratulations to everyone who participated!
These submissions will be permanently featured here and included along with art from other fans and promotions as a part of a production notebook being compiled by The Insider Team. Thank you for your continued support of the film that Pete Hammon rightly calls "darkly funny" and a "2009 sleeper."

What Goes Up Ads Go Up Next Week

2009-05-22T11:00:00.000-07:00

In the weeks ahead, What Goes Up marketing efforts will become apparent in select cities as the film nears its May 29 opening. Cities include: Buffalo; Chicago; Moorpark, Calif.; New York; Las Vegas; and at the Laemmle Theaters and Culver Plaza Theaters in Los Angeles.

"The television spots are very targeted so we could maximize our budget," says James Hoke, executive producer. "Some of the film fans and cast fans will never see the commercial or the print advertisements because a national buy just doesn't make sense for a movie with a limited opening. That might change in the weeks ahead ... you never know."

Hoke said there will be some national exposure however. Many of the reviewers who have seen the film at screenings are waiting until opening day before publishing their reviews. There are a number of brilliant and positive reviews for What Goes Up waiting in the wings, he said.

Pete Hammond, Hollywood.com, who is the same reviewer being exclusively featured on Angels & Demons movie advertisements, gave the producers an early quote from his review. He calls What Goes Up a "2009 Sleeper".

"When we look at the number of conversations about this limited release vs. any national release opening the same weekend, we are either on par or beat them outright," says Hoke. "We also have a broader appeal among certain demographics going into our opening week, easily ahead of any other film remotely close to our genre. Given the budget, we accomplished more in seven weeks than most films accomplish in a year. And, through it all, we steadily increased our international exposure so we can look at other countries toward the end of June, thanks to the most supportive fans ever."

Hoke adds that while it is anyone's guess what will happen on May 29, he remains confident given that What Goes Up had to add a second sold out screen during the festival opening before it went on to win the Buffalo Niagara Film Festival "Audience Award." Recently, a last minute promotional screening from Campus Circle also sold out so fast that the producers didn't even have to promote it. The advanced screening had just as much interest as a heavily promoted horror film opening that weekend.

"When you are working on any film, it's easy to get caught up in these numbers and those numbers," says Hoke. "But at some point, as Rich Becker likes to remind me, it's not about us. It's about the fans. Whether your favorite is Hilary Duff or Steve Coogan, Olivia Thirlby or Josh Peck, Molly Shannon or newcomer Max Hoffman, their performances will not disappoint. Neither do the people we've come to know online."

Next Monday, the production blog will feature the work of BlogCatalog members. Several entries will also be shown at the upcoming invitation only VIP Premiere.

VIP Premiere Contest Winners Announced

2009-05-21T11:18:00.000-07:00

Earlier this morning, executive producers James Hoke and Anthony Miranda personally called a fan to deliver the news. Khizer P., a 19-year-old from Ottawa, Ontario, had won round trip airfare for two to Los Angeles, hotel accommodations for two nights, and tickets to attend the private VIP premiere of What Goes Up and an after party.

"Anthony was writing about memorable moments yesterday," says Hoke. "Well, we both agree that this was one of those. After speaking to Khizer on the phone, it was immediately clear that we selected the right person to enjoy this once-in-a-lifetime experience."

Khizer, along with about 250 other entrants submitted 100-word (or less) letters deliverable by May 18. They were then narrowed to 17 and reviewed a second time by the filmmakers. Here is the winning entry, which was 100 words, exact.

Hilary Duff is more than a celebrity; she’s a role model who has helped me get through the deepest struggles in life. In 2007, I went to give my grandma breakfast when I heard her take her last breath. Having no one to lean on, Duff's self titled album became my companion through this struggle. Attending this premiere will not only give me the opportunity to thank my role model for greatly influencing my life, but will allow me to see a movie that emphasizes how one event that occurs on a day like “any other” can change life forever.

Today is any other day, and for all the right reasons. Congratulations!

Complete Winners List

First Place

Khizer P. (Ottawa, Ontario, Canada)

Second Place

Matt M. (Toronto, Ontario, Canada)

Third Place – Tenth Place

Justin M. (Cambridge, Mass.)

Kayla N. (San Diego, Calif.)

Marta M. (Madrid, Spain)

Alexandra C. (Manchester, New Hampshire)

Songkran C. (Chongnonsee Yannawa Bangkok, Thailand)

Victor G. (Maceió, Brazil)

Chris T. (Hamilton, Ontario, Canada)

Mark F. (Sydney, New South Wales, Australia)

Like the first place winner, Matt M. will receive a prize pack to include a DVD, CD, and poster, all signed by various members of the cast and crew. All other winners will receive a poster signed by the producers. In the event they do not respond to their notification, other winners will be selected.

Today also marks the last day of the BlogCatalog Exclusive. For all promotions, click here. Several are still open, and the Insider Team has been asked to keep a look out for What Goes Up fans who live in the Los Angeles area. (We wonder why?)

A special thank you to everyone who entered! Your letters will be forward along to the cast or crew you wrote about. So, in many ways, everyone is winner today.

Anthony Miranda Talks What Goes Up

2009-05-20T10:00:00.000-07:00

Probably the most common question I've been asked since our first public showing at The Buffalo Niagara Film Festival was "if you could do anything over again, what would you do?" I never have an answer, because I do not believe in doing anything over.

We learn from every event in our life and everything happens for a reason. To do over any one thing would change the series of events that have occurred and would affect this wonderful journey we are traveling.

I mean, why would I want to miss out on the amazing experience at The Buffalo Niagara Film Festival? It far exceeded my expectations to say the least. I never expected a proclamation from Buffalo Mayor Byron Brown that declared May 8 as Anthony Miranda Day. But he did. And it was overwhelming.

The best way I can describe it is to say “you really had to be there." Yeah, I know it's cliche, but because of all the support from Buffalo we not only sold out one screen — but two screens!!! When that happened, all of the local news channels covered the event. We had a VIP list that ran up well into the hundreds. The positive energy in the lobby was evident to everyone. And what was really hours, felt like mere minutes. I will remember it for the rest of my life and that's not easily said.

I've been a professional musician my entire life and taught percussion on the college level since 1980. I was 22 years old when I first taught college, and taught privately before that. I've had many unforgettable moments in my life, performing with Gladys Knight, Johnny Mathis, Robert Goulet, Milton Berle, Natalie Cole, and Madonna. Add to that several hundreds of recordings for television and film over the past 25 years.

The difference between being an executive producer and a musician or composer is tremendous. When in the recording studio working on music for film, you are one component in the entire movie.

The music in any film is clearly very important but is just one piece in this complex movie structure. As executive producer, you have to deal with every component from beginning to end. We’re lucky to have had James Hoke on board. He made it easy!

Of course, I had the opportunity to enjoy the best of both worlds. The music selection was mainly chosen by Jonathan Glatzer. However, when composing, for example, the rooftop cue, I had some ideas in mind. So I recorded them in the studio and sent the wav files over to Jonathan.

We fine tuned the tracks based on what he was looking for and then repeated this process with the marching drum cadences as well. Of course, composer Roddy Bottum did the underscore for the film. Working with him was amazing. He is such a great talent and a wonderful person. Things just flowed and happened.

One of my other favorite moments, working on the film, was the feeling of the final wrap of the production. It happened on a Saturday morning, after a very long, cold night of shooting.

I was able to enjoy the moment with my partners James Hoke and Joe Nahas; my daughter Lindsay Maureen was there too. For the soundtrack, there was another one.

It was when “I heard the news” (pun intended) that Hilary Duff made the commitment to record “Any Other Day” for the film and soundtrack. David Parker and Lenny Silver of Amherst Records worked so hard in making the entire soundtrack a successful reality. I am very grateful for them believing so strongly in What Goes Up.

I am also grateful for those talks I enjoyed with Molly Shannon on set and that warm smile Hilary always seems to carry around with her. And, I’m also grateful that I had an opportunity to use my Fingerstix invention for the soundtrack. They really create a whole new dimension in sound and creative expression, which was important for a film like this. I included a link to an old clip in this post to give you an idea of what can be done with them. Enjoy it!

All in all, the entire event has been like riding one of the highest, fastest roller coasters around. There are some amazingly fast ups and downs, thrusts left and right. You really cannot predict any of it, but you always want to get back in line and do it again!

We’re lucky, I suppose, because even though it felt like a down a couple days ago, we’re racing back up again. For that, I credit the genius of James Hoke. He keeps the challenges to the minimum and solutions to the maximum. On any independent film, you really need that to keep it together. He keeps it together. Him, and the fans.

I’m grateful to be able be able to share a little slice of my experience with the film and soundtrack with all the people who visit the production. Thank you all for jumping on the roller coaster with us. To me, you are the best!

A Theatrical Update From James Hoke

2009-05-18T13:00:00.000-07:00

The first time I wrote a post for the What Goes Up Insider blog, we had high hopes. We still do.

Yet, as I mentioned then, independent releases face schedule changes all the time. And while we’ve been careful not to release information unless we are at least 90 percent certain, we’ve met some unexpected obstacles. Many of the cities that we included in our original plans did not have theaters available for a May 29 opening.

As a result, we’ve had to change the initial opening from 10 to six cities. And, one of those cities is different than those we included in our original plan. Here are the updates for today...

Chicago — Opening May 29
Wilmette Theater
1122 Central Street
Wilmette, Illinois 60091
847-251-7424
Wilmette Theater

Moorpark, Calif. — Opening May 29
Moorpark Cinemas 3
543 West Los Angeles
Moorpark, California 93021
805-552-9152
Moorpark Cinemas 3

We are still opening in Buffalo, New York, Las Vegas, and Los Angeles as planned. And, we’re hosting our Hometown Hoopla contest to win a one night showing in the winner’s city.

While there is a chance we will be opening in other cities after May 29, we don’t want to release any possibilities and have them fall through. After all, we were the ones who pushed for a theatrical opening for fans; the last thing we want to do is create any disappointment.

I know some of you had hoped What Goes Up would be coming to your cities on May 29. I am sorry. Please keep in mind, the release is a long way from over.

To end on an exciting note, we received approximately 250 entries for the VIP Premiere Contest. We’ll be announcing the winners as soon as we are able to contact them tomorrow. Good luck!

First Look: Josh Peck In What Goes Up

2009-05-15T08:00:00.000-07:00

Nobody expected that Josh Peck, a stay-indoors kid born in the Hell's Kitchen area of New York City and raised alone by his single mother and maternal grandmother, would be so inspired by sitcoms that he would pursue stand-up comedy at age eight and engage in children's musical theater by the time he was nine. He did, and at age 14, Peck was offered a role on Nickelodeon's The Amanda Show.

In What Goes Up, Peck plays Jim, a troubled teenager who comes across as a repressed voyeur who eventually reveals himself as a deeply wounded boy looking for affection while struggling to find his place in life. In this clip, complete with two scenes, Peck talks about the frailty of people and how his character is trying to prove himself as a young man. At the end of the clip, Peck embarrasses writer Bob Lawson, who can be heard laughing on camera.

First Look: Josh Peck in What Goes Up

Peck has appeared in dozens of television shows, most notably Josh & Drake, and movies that include Drillbit Taylor with Owen Wilson, Merry Christmas, Drake & Josh, and The Wackness, which received critical attention after winning the Audience Award at the Sundance Film Festival. He also received a special distinction award as part of the ensemble in the 2004 film Mean Creek.

Peck most recently completed voice work as Eddie for the third installment of Ice Age: Dawn of the Dinosaurs. He has also been very outspoken about "Darfur Now," speaking out against abuses to human rights.

Win A One Night Screening In Your Hometown

2009-05-13T07:00:00.000-07:00

The producers of What Goes Up are pleased to announce the opening of the What Goes Up "Home Hoopla Contest" to win a screening of What Goes Up in your hometown. The first place prize includes a one night showing in your hometown (U.S. only) with complimentary admission for the winner and up to ten friends in June. The remaining seats will be open to the public for regular admission.

Write a letter, record some audio, or make a video that shares something about you, your hometown, and any compelling reason to host a one night screening in your hometown. The winner will also receive a prize pack that includes a DVD, CD, and poster, all signed by various members of the cast and crew. (Receivable when made commercially available to the public.)

Hometown Hoopla Contest

The Contest. Write a letter, record some audio, or make a video that shares something about you, your hometown, and any other compelling reason to host a one night screening in your hometown.

How To Enter. E-mail the letter or submit a link to your audio or video submission to whatgoesupinsider@gmail.com before May 25 and include "Hometown Hoopla Contest" in the subject header of the e-mail.

Prizes.

First Place. A one night public screening in your town or city, with up to ten free tickets for you and your friends and other prizes as noted above.

Second Place. Prize pack to include a DVD, CD, and poster, all signed by various members of the cast and crew. (Receivable when made commercially available to the public.)

Third – Fifth Place. A theatrical movie poster signed by the producers of the film.

Promotion Period. The Promotion begins at 7 a.m. EST on May 13, 2009 and ends at 12:01 AM EST on May 26, 2009, when all entries must be received.

The first place winner must agree to identify the theater of their choice in their hometown (or nearby town) and work with the producers to help find a venue if that theater is not available. The official rules follow in the comment section of this post. Entering this contest does not preclude an individual from entering any other promotion.

Win A Trip To The Theatrical Premiere

2009-05-11T07:00:00.000-07:00

The producers of What Goes Up are pleased to announce the opening of the What Goes Up “VIP Premiere Contest” to win two tickets to the theatrical premiere in Los Angeles on May 28.

Write a letter that shares why you are a fan of any cast member and what attending the premiere would mean to you in 100 words or less for your chance to win round trip airfare for two people from anywhere in the world, hotel accommodations for up to two nights in Los Angeles, transportation to and from the hotel to the Pacific Design Center, and an exclusive invitation to join the after party. The winner will also receive a prize pack that includes a DVD, CD, and poster, all signed by various members of the cast and crew. (Receivable when made commercially available to the public.)

VIP Premiere Contest

The Contest. Write a letter that shares why you are a fan of any What Goes Up cast member and what attending the premiere would mean to you. Your letter must be limited to no more than 100 words.

How To Enter. E-mail your letter to whatgoesupinsider@gmail.com before May 18 and include " VIP Premiere Contest " in the subject header of the e-mail.

Prizes.

First Place. Trip for two to Los Angeles to attend the theatrical premiere and other prizes as noted above.

Second Place. Prize pack to include a DVD, CD, and poster, all signed by various members of the cast and crew. (Receivable when made commercially available to the public.)

Third – Tenth Place. A theatrical movie poster signed by the producers of the film.

Promotion Period The Promotion begins at 7 a.m. EST on May 11, 2009 and ends at 12:01 AM EST on May 18, 2009, when all entries must be received.

The official rules follow in the comment section of this post. Entering this contest does not preclude an individual from entering any other promotion.

First Look: Hilary Duff in What Goes Up

2009-05-08T08:30:00.000-07:00

After working in local theater plays and television commercials, Hilary Duff gained fame for playing Lizzie McGuire, which quickly became the flagship for the Disney Channel. After the hit show fulfilled 65 episodes, Duff went on to a successful movie career in Cheaper by the Dozen with Steve Martin and A Cinderella Story with Chad Michael Murray; and launched a successful pop music career with three platinum albums. She has also topped the Billboard 200 numerous times, and recent hits that include "With Love,” "Stranger," and "Reach Out."

In What Goes Up, Duff plays Lucy, a teenager who comes across as a narcissistic seductress attempting to win over the much older character of Campbell Babbitt (Steve Coogan) but eventually reveals much more depth than the way people perceive her. She also recorded the hit song “Any Other Day,” which Robert Lawson wrote with her and Jonathan Glatzer, for the film.

In this clip, complete with two scenes with Steve Coogan, Duff talks about how challenging it can be to be perceived one way by others while being a different and deeper person inside. It’s a quality she says she shares with Lucy despite being completely different people with very different backgrounds.

First Look: Hilary Duff in What Goes Up

Duff was originally encouraged to take up acting classes alongside her older sister, Haylie, who is also an actress and singer. Today, she leads a successful multifaceted career and has made guest star appearances on several television shows, including Law & Order: Special Victims Unit. She has recently completed several independent films that include War, Inc., Greta, and Stay Cool.

Duff, who has always been a strong philanthropist, is currently busy supporting AIDS Walk New York on May 17. She is also cast as Bonnie Parker in the upcoming The Story of Bonnie and Clyde (2010) and recently accepted a starring role in Provinces of Night (2010) with Val Kilmer and Faye Dunaway.

What Goes Up — Theater Listings For First Four

2009-05-07T13:00:00.000-07:00

At 7:15 p.m. on Friday, May 8, What Goes Up will have its festival premiere at the Market Arcade Film & Arts Centre at the Buffalo Niagara Film Festival. It will be shown on Screen 2.

Kicking off the day early, Executive Producer Anthony Miranda (also co-producer and artist on the soundtrack) will be interviewed at 8 a.m. by Janet & Nick with Kiss 98.5. There will be several cast members to look out for throughout the day.

The festival premiere is 20 days before the theatrical premiere in Los Angeles and 21 days before opening in select cities around the country. Today, the producers of What Goes Up released specific theater locations for four of those cities.

Buffalo, New York — Opening May 29

North Park Theatre
1428 Hertel Avenue
Buffalo, NY 14216
716-836-7411

Amherst Theatre
3500 Main Street
Buffalo, NY 14226
716-834-7655

Eastern Hills Cinema
4525 Transit Road
Williamsville, NY 14221
716-632-1080

McKinley 6 Theatres
3701 McKinley Parkway
Buffalo, NY 14219
716-824-3479

Market Arcade Film & Arts Center
639 Main Street
Buffalo, NY 14203
716-855-3022

Dipson Theaters

New York, New York — Opening May 29

The Quad Cinema
34 West 13th Street
New York, NY 10011
212-255-880

The Quad Cinema

Las Vegas, Nevada — Opening May 29

Regal Colonnade 14 Theater
8880 S Eastern Ave
Las Vegas, NV 89123
702-948-2900

Boulder Station Stadium 11
4111 Boulder Highway
Las Vegas NV 89121
702-641-7505

Texas Station Stadium 18
2101 N Texas Star Lane
Las Vegas NV 89030
702-631-2206

Village Square Stadium 18
9400 W Sahara Ave
Las Vegas NV 89117
702-838-0490

Regal Entertainment

Los Angeles, California — Opening May 29

Laemmle Sunset 5
8000 Sunset Blvd.
West Hollywood, CA 90046
213-548-3500

Laemmle Pasadena Playhouse Cinemas
673 E. Colorado Blvd.
Pasadena, CA 91101
626-644-6444

Laemmle Town Center 5 Cinemas
17200 Ventura Blvd.
Encino, CA 91316
818-981-9811

Laemmle Theaters

Culver Plaza Theaters
9919 Washington Blvd
Culver City, CA 90232, USA
310-836-5511

Culver Plaza Theaters
All theaters are subject to change without notice. A full listing with complete dates and all cities will be made available in the days ahead. T-minus 21.

Behind The Music Of "Any Other Day"

2009-05-05T11:30:00.000-07:00

"On a day like any other day -- a chill wind, the promise of Autumn… the sky was so blue you could almost taste it." — from the theatrical piece, "but the rain is full of ghosts," by Robert Lawson.

"In 2002, I wrote [those opening lines for a] theater piece in reaction to 9/11," says Robert Lawson. "So flash forward to Jonathan [Glatzer] and I. We had been talking about a credit sequence song, and the idea was to model it after the ‘Countdown’ song in the movie. I had this feeling that it shouldn’t be quite so peppy … after all, the Challenger explosion was pretty grim. But who wants grim music for the last taste of a movie like this?"

And so began the task of finding the right balance for "Any Other Day." The basic elements were written in the course of a single afternoon, with the hope it would be performed. Yet, like so many elements of so many movies, Lawson, a Renaissance veteran in arts and entertainment, had no expectations.

"My work has been done in scattered locations, mostly on the East Coast, periodically off B’way in New York, and one at the Kennedy Center," Lawson said. "A number of my scripts are published by Playscripts, Inc. and I also spend as much time as I can abroad. I teach regularly in and around Vienna (where my performance text Kuhfangfederblech premiered), tackling such esoteric topics as narrative strategies, framing and abstraction, and using digital media. As for songs, I’ve written well over a hundred, mostly for theater pieces you’ve never heard of, but I did receive a 'Meet the Composer Grant' for my efforts. "

"Any Other Day"
as originally written by Robert Lawson

On a day like any other day,
Sky so blue it could take your breath away.
And what could ever fall apart?
On a day like it is today --

Kind of day you could climb to the top of the world,
And see your life unfurl
Before your very eyes.
But when it falls apart, then you realize --

This is all a countdown,
To a higher place,
Countdown into some outer space.

Maybe it's a day when the angels will come to sing
Or maybe it's a day when the devil comes to bring a fate
You couldn't imagine in your wildest dreams.

Countdown
To a higher place,
Countdown into some outer space.

Never mind the smoke and mirrors left behind you.
Don't you go - there's nothing there to really bind you.
Just let go and know your destiny will find you,
Wherever you are...

wherever you are... wherever you are...

Countdown
To a higher place,
Countdown into some outer space.

On a day like any other day,
Sky so blue it could take your --
Take your breath away.

'Cause I remember where I was when I heard the news.
I remember where I was when I heard the news.
I remember where I was --

Sky so blue, like any other day.

We decided to share the original after Lawson noticed a fan discussion after the song. Specifically, "Jayrock" gave his take on the song. He was so clear in his definition that Lawson offered an extended explanation, saying that "I've always been fascinated by the chance occurrences in life, how we try to control our lives, plan things down to the smallest detail. The only catch is that we only control our tiny corner of the universe, and barely that."

"The day the Challenger launched was a lot like September 11 -- a gorgeous, clear, cold day," says Lawson. "Who would have guessed what would happen that day?"

And that is also where Jayrock got it right, says Lawson, when he wrote ... "Also out of context to the movie you can take the song to a more personal level for yourself."

"There's a kind of Zen in the song - you go along, you do what you need to do, care about doing ... just don't get caught up trying to control it all. You don't. But that's okay ... Whatever your destiny is, don't worry, it'll find you," Lawson wrote in reply. Later, he added for the Insider team: "Articulating things like this tend to come out goofy, even though you might actually believe in them."

There seems to have been a kind of Zen in the making of the song too. According to Lawson, the original rough is very metered and insistent. The early draft also had several transformations that included a loose jazz version, reggae version, a cappella version, and even a version with bagpipes and harmonium before settling down into what it is now with Duff. And then add in how many people touched the song along the way.

It was written by Lawson with Glatzer and Duff. It was produced by Richard Vission and Chico Bennett. It was mixed by Dave Aude. It was placed on a soundtrack produced by David Parker and Anthony Miranda. And there are many more involved. The list goes on and on. Much like the song suggests, we never really know what might happen next.

The same can be said for Lawson. Right now, he and Glatzer are already busy working on a new film project that they hope to shoot in 2010, called Emmett Bull’s Peerless Arcadium, which is set in the 1930s. He also has a number of theater projects on the horizon and is considering an opportunity to direct Richard Wagner's opera "Fliegender Holländer" next spring as well.

But of it all, he says, time will tell. Considering What Goes Up originally began as a play co-written by Lawson and Glatzer in 1996, he seems to be exactly right.

What Goes Up - Promotional Round-Up

2009-05-04T10:00:00.000-07:00

Just as Campbell Babbitt (Steve Coogan) learns something from a group of high school students, the producers of What Goes Up are hoping to learn something from fans! And to do it, they are pleased to announce several upcoming and running promotions around the Web. All of them are designed to learn from and reward fans for their personal contributions to the theatrical release of What Goes Up.

What Goes Up: Facebook Group Contest

Recruit five friends to the What Goes Up Facebook Group and you could win a movie poster, signed by the executive producers. As the group grows, we'll be adding more prizes. For details, visit our Facebook event page. You must be a member of Facebook to participate.

What Goes Up: BlogCatalog Exclusive

Create your own promotional material — video, music, poster, shirt, banner, poem, craft, re-enactment, or whatever you can think of — for the film What Goes Up and post it on your blog. You could win DVDs, soundtrack CDs, and posters, all signed by various artists and members of the cast. For details, visit BlogCatalog. Must be a member of BlogCatalog to participate.

What Goes Up: Hilaryfan.com Exclusive

Make something or do something that demonstrates you are an ultimate Hilary Duff fan and then share it on the forum and/or elsewhere on the Internet. You can do anything so use your imagination. For details, visit Hilaryfan.com. Must be a member of Hilaryfan.com (and anyone under age 18 must ask for the permission of their parent or guardian).

Upcoming Promotions On The Horizon

The producers have two more promotions that will be announced later this week. One includes a grand prize to win two tickets plus airfare/hotel to attend the theatrical premiere in Los Angeles on May 28 (open to participants anywhere in the world). The second will be to win a one night public theatrical screening for your hometown plus ten tickets for friends (open to participants in the U.S. only). Stay tuned for details.

In addition to these promotions, there may be more surprises in the days ahead, including — Insider Team rewards for fans that range from signed movie posters to more tickets to attend the Los Angeles premiere (for those who live in the Los Angeles area). Several members of the cast will be at the Los Angeles premiere as well as the festival premiere this Friday.

First Look: Steve Coogan in What Goes Up

2009-05-01T09:18:00.001-07:00

When most people think of Steve Coogan, they think of one of the best known characters in the United Kingdom, Alan Partridge. However, Coogan is surprisingly diverse, recently playing Damien Cockburn in Ben Stiller’s Tropic Thunder and Octavius in the upcoming Night at the Museum: Battle of the Smithsonian, which opens the week before What Goes Up.

In What Goes Up, Coogan takes the lead as Campbell Babbitt, the morally challenged New York reporter who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby) after being sent to cover the story about a local hometown hero.

In this clip, complete with one scene with Molly Shannon and another with Thirlby, Coogan talks about what attracted him to the film, the depth of the characters, and how it relates to people searching for meaning in their lives. (Content warning: adult language).

First Look: Steve Coogan in What Goes Up.

Coogan, one of nine children, was born and raised in Middleton, Greater Manchester. He has won numerous awards for his work in television, including several British Comedy Awards, BAFTAs, and The South Bank Show award for comedy. In 2003, he was listed in The Observer as one of the 50 funniest acts in British comedy. He is also an accomplished writer, producer, director composer, and co-owner of Baby Cow Productions with Henry Normal.

Since March 2008, Coogan has been on tour doing stand-up comedy. He has also been cast in movies that include Eddie the Eagle (2009) and Murder in Samarkand (2011), both of which are currently in pre-production.

Fans Drive Interest In What Goes Up

2009-04-30T12:00:00.000-07:00

In less than 24 hours, even before the What Goes Up Movie Soundtrack by Amherst Records appears on the homepage of iTunes (May 5), the soundtrack has already gained traction. And, "Any Other Day" by Hilary Duff has moved up 41 places on her iTunes top song list (four places in the last hour).

The song isn't the only amazing feature to focus on. The growing fan support that is providing a foundation for the film and the soundtrack is nothing short of amazing too.

"Hilary's new music is awesome! I'm so happy her film is being released, even though it's only a limited release. I love the song too!" — Emily Cluttrell, fan, iTunes review.

All across the Internet, dozens of fan sites and music reviewers representing various countries are talking about What Goes Up. Many of them are even creating their own renditions of promotional art. One of the very first seen last week was from Hilary Duff Online.

Hilary Duff Online is not alone. In addition to hundreds of blogs supporting various stars and promotional efforts, fans are connecting on Facebook and Twitter. Most feedback confirms what 1,200 views per day of the First Look: Olivia Thirlby video and 2,200 views per day of the "Any Other Day" by Hilary Duff teaser might suggest. There is growing interest in the film and the first showing at the Buffalo Niagara Film Festival will likely sell out.

Of course, numbers alone don't tell the whole the story. Every day, the producers are pleasantly surprised by fans. For example, Zach M, who is a frequent visitor to the Hilary Fan Forum, recently sent in his vision for the cover of an "Any Other Day" single (pictured right).

These efforts are also being supported several hardworking teams. Cast schedules are being reviewed, screening invitations are going out, media interest is growing, databases are being updated, promotions are being finalized, and the soundtrack label is considering various options while tracking the success of the new single. And right here, tomorrow, we'll post a "First Look: Steve Coogan in What Goes Up" video.

"This is all a countdown, to a higher place, countdown into some outer space." — Hilary Duff, from "Any Other Day" on the What Goes Up Soundtrack. Full lyrics, as presented by a fan, here and we'll be publishing the song as originally written next week.

T-Minus 29

Breaking — What Goes Up Soundtrack On iTunes

2009-04-29T16:00:00.000-07:00

The What Goes Up Movie Soundtrack from Amherst Records went up on iTunes today, April 29, at around 4 p.m. The soundtrack includes "Any Other Day," an original single by Hilary Duff, which Robert Lawson wrote with her and Jonathan Glatzer.

The sountrack can be accessed via iTunes here [ http://tinyurl.com/dcckgu ].

The single provides a much richer mix and higher quality sound as envisioned by Richard Vission than the popular :30 teaser released on YouTube, which still earned almost 16,000 views in less than seven days (and counting).

The album was announced just days ago by David Parker, co-producer at Amherst Records. The street date (physical CD) is set for the week of May 4.

The album also includes songs from (track order, not repeated) The Innocent Bystanders, Roddy Bottum, Jeremy Wall, Anthony Miranda, Electrelane, Al Sgro & The Brendan Hines, and David Bowie. There are 17 tracks, with a run time of 60 minutes.

More details to follow tomorrow, along with the lyrics to "Any Other Day." Additional interviews with featured artists will also be available. Other distributors are expected to follow the iTunes release. Don't have iTunes? Get it here.

What Goes Up - Theatrical Countdown

2009-04-27T09:00:00.000-07:00

What Goes Up, a film about a morally challenged New York reporter (Steve Coogan) who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby), is officially counting down to its theatrical premiere on Thursday, May 28. It will open in select theaters the day after on May 29.

"It's a little later than we initially planned, but there was an opportunity to be open in more theaters based on the response from fans," said James Hoke, executive producer with Three Kings, which produced the film. "It looks like it will be a big week for Steve Coogan. Night at the Museum 2 opens the week before. He plays Octavius in that film and Campbell Babbitt in ours."

Theatrical Premiere — May 28

Los Angeles, California

First Run Cities — May 29

Buffalo, New York
Chicago, Illinois
Cleveland, Ohio
Denver, Colorado
Las Vegas, Nevada
Los Angeles, California
Minneapolis, Minnesota
New York, New York
Toronto, Ontario
Vancouver, British Columbia

"We'll expand based on our performances in those cities, and there is another town or city in the U.S. that will also have a one night screening in June. We won't know where it will be until one lucky fan wins one of our upcoming promotions," said Hoke. "We'll be releasing the details for that promotion soon."

According to Hoke, the chance to win a one night screening in "your hometown" isn't the only way to be part of this independent film experience. There are several promotions in the works to win signed DVDs, CDs, posters, and other film memorabilia.

"There are also two other ways that fans can see this film early," he said. "They can attend the Buffalo Niagara Film Festival or, no matter where they live in the world, they can enter another upcoming promotion to win two tickets to the premiere in Los Angeles [airfare/hotel included]."

The decision to open some promotions worldwide was based on response from fans. Hoke said the entire production team sees there is an international fan base for this film, and with continued fan support, they will do everything possible to prove to distributors that What Goes Up deserves an international theatrical release ahead of a DVD release.

Currently, fans planning to attend the Buffalo Niagara Film Festival on May 8 can join the group on Facebook, which includes an event page for the festival. Later today, the What Goes Up Insider Team will announce the first promotion, which will be exclusive to Facebook.

Hoke added that the insider team will keep fans informed every step of the way. As details are confirmed, he said they will even help fans locate specific theaters in their cities with announcements on the movie blog and on Facebook. We're working hard for the fans, he said.

"Never mind the smoke and mirrors left behind you. Don't you go — there's nothing there to really bind you. Just let go and know your destiny will find you,
Wherever you are..." — Hilary Duff from "Any Other Day," written by Robert Lawson with her and Jonathan Glatzer on the What Goes Up Soundtrack.

T-Minus 31

First Look: Olivia Thirlby in What Goes Up

2009-04-24T10:08:00.001-07:00

Olivia Thirlby is best known for her role as Leah, who was best friends with Juno MacGuff (Ellen Page) in Juno. The film won an Oscar for best original screenplay written directly for the screen. Recently, she played the part of Stephanie in the independent film The Wackness opposite Josh Peck. That film won the 2008 Sundance Film Festival Audience Award.

In What Goes Up, Thirlby plays Tess, a teenager struggling with the concept of how individual experiences shape our view of the world. In this clip, complete with scenes from the movie, Thirlby shares personal insights about the film and what it is like working with Steve Coogan, who plays Campbell Babbitt. (Content warning: adult language).

First Look: Olivia Thirlby in What Goes Up.

Thirlby, the daughter of a construction worker, was born in New York City, and trained at the American Globe Theatre as well as (briefly) the Royal Academy of Dramatic Art in London. She also completed a stage combat course with the British Academy of Stage and Screen Combat (BASSC). Her first role was in the movie United 93.

Vanity Fair magazine called Thirlby part of "Hollywood's New Wave," along with The Jonas Brothers, Emma Roberts, Amanda Seyfried, Kristen Stewart, Josh Peck, and Christopher Mintz-Plasse. Recently, fans were thrilled to find Thirlby with Kat Dennings on the cover of Nylon Magazine.

What Goes Up Soundtrack — May 4

2009-04-22T12:20:00.001-07:00

David Parker, co-producer of the What Goes Up Movie Soundtrack at Amherst Records, confirmed that the street date for the soundtrack will be the week of May 4. There will also be multiple release points such as iTunes and Amazon. The international release will follow immediately after.

"We know the actual shipping date will be next week," said Parker. "Our radio promo team is also working hard to make sure it receives play time on radio stations. It would be great if Hilary’s fans could start calling their favorite radio station and ask them to play “Any Other Day” by Hilary Duff, her brand new single from the What Goes Up soundtrack."

"Any Other Day" is an original single by Hilary Duff, which Robert Lawson wrote with her and Jonathan Glatzer. A :30 teaser of the opening was leaked on Monday, which prompted the producers and Parker to officially release another :30 seconds (above), after learning fans wanted to hear the teaser deeper into the song.

"The song came out great and was produced by one of the world’s top remixers, Richard Vission. I can’t wait to hear his remixes!"

Parker categorizes the soundtrack itself as what he thinks is one of the best compilations of artists to ever be released as it contains artists from the past, present and future. Why? Because they aren't just any artists.

In addition to "Any Other Day," the soundtrack features three never released songs by Innocent Bystanders, including “Kidz (Who Never Grew Up),” “Never Comin Back,” and “Teenage Moments.” Those songs accompany "Under Wraps," which was the band's breakout single in 2007.

"As with all things musical, the real excitement for me comes from being able to discover new young talent," Parker says. "And that is why I am so pleased that the director of the film, Jonathan Glatzer, and my co-producer, Tony Miranda, agreed that the song 'Under Wraps' by The Innocent Bystanders fit both thematically and musically in the movie. This song deserved much more attention."

The soundtrack also includes the UK's all-girl band Electrelane with four tracks — "You Make Me Weak At The Knees," "Cut And Run," "Two For Joy," and "Blue Straggler." Rounding out the mix is a 1999 digitally remastered version of David Bowie's hit "Heroes. "

Other artists include Roddy Bottum, Al Sgro & The Brendan Hines, Jeremy Wall, and Anthony "Tony" Miranda. Miranda is also one of the three executive producers associated with Three Kings, which produced the film.

Parker gave high marks to Miranda for his hard work and dedication. According to Parker, Miranda dazzled Amherst Records enough with “fills” for the soundtrack that the entire full length track was added to the CD.

"I think anyone who hears Tony's cut will be blown away," said Parker. " I mean it. Amherst Records has been presented with one of its most exciting projects ever thanks to everyone involved and thanks to Tony Miranda and James Hoke."

In total, there are 17 tracks from three labels — Amherst Records, EMI Records Ltd, and Too Pure Records Ltd.

"Can you imagine Hilary Duff and David Bowie on the same album?" asks Parker. "Then add in great artists like Electrelane; Jeremy Wall, who was a founding member of the pre-eminent jazz fusion group Spyro Gyra; and an entire score composed and recorded by Roddy Bottum from Faith No More."

The street date of the new soundtrack coincides with a special festival premiere of What Goes Up at 7:15 p.m. on Friday, May 8 at the 3rd Annual Buffalo Niagara Film Festival. The limited theatrical release of the film is scheduled for May, with the theatrical premiere and first run cities anticipated to be announced any day.

Amherst Records Leaks Hilary Duff Teaser

2009-04-20T14:30:00.000-07:00

Amherst Records leaked a :33 second sneak peak of "Any Other Day," the new single cut for What Goes Up by Hilary Duff.

While the :33 second leak was unplanned, we want to make sure the fans had a chance to hear it! We'll have full details on the upcoming soundtrack soon. Amherst Records says it could be available any day on iTunes and being played by local stations.

Listen to it here.

What Goes Up — Trailer

2009-04-16T07:00:00.000-07:00

For a high definition preview, visit the new What Goes Up Web site. You can also share this blog via the new What Goes Up widget.

A Message From James Hoke, What Goes Up

2009-04-14T07:00:00.000-07:00

When I first started working on What Goes Up, I had no idea the amount of time and dedication it would take. Like so many people with hundreds of movies making up my home collection, I assumed making a 2-hour film wouldn't take too much time.

Well, it did. And it has been the most incredible experience of my life, and I've gained a new appreciation for this business.

Something else happened that I didn't expect. As a hands-on executive producer, I quietly sat on the set during the first few weeks of shooting. But after awhile, given the long hours together, I become someone else. I wasn't just the executive producer, but a member of the team. I started having a lot of fun with the cast and crew. We had to have fun because things change all the time on the set.

They change all the time after the wrap too. So I hope all the fans of Steve Coogan, Hilary Duff, Josh Peck, Oliva Thirlby, and Molly Shannon appreciate that. As we invite you to join us and hopefully work with some of you to make this film the success it deserves to be, some things we share might change at the last minute from time to time. So just know that we're going to be working hard to do our best, and we'll be listening to you every step of the way.

We have high hopes for this film, especially given the performance by Hilary Duff, who I enjoyed getting to know because she is such an amazing person. (She's also generous with her time off camera for people like me, who are big fans too.) I also had a great time with Josh Peck and really enjoyed working with Max Hoffman. (They are really crazy guys!) Well, let's be real. I enjoyed everybody and could fill a whole page with appreciation, but that's not why many of you came by.

What Goes Up's first public appearance will be at the 3rd Annual Buffalo Niagara Film Festival. If visit the site, you'll see that they already have us up as a Special Festival Premiere at 7:15 p.m. on Fri., May 8.

To give you an idea of how fast things change, I had a different date last night. And you never know. It might change again!

We're not going to stop there. Shortly after the festival, we'll start rolling out the film in several major markets in the United States. Right now, we're planning a theatrical premiere in Los Angeles and then have plans to be up in theaters in cities like New York, Chicago, and Las Vegas. There's several more cities in the works; and we'll be releasing the schedules just as soon as we can. We'll also be releasing promotions that will be very exciting for everyone.

With enough support behind this film, it is possible that we could be in every major market in North America by the end of June. Sure, I know what fans are saying. What about the June 16 DVD release?

The way I see it, we have two options. SPE Worldwide and Sony Pictures Home Entertainment are fantastic people! I know in my heart that if What Goes Up takes off, then they will work with us to either hold off the DVD release or allow us to play the film in theaters past the DVD release date. But those are details that we just can't guess about right now, and anything is possible.

Our Insider Team also tells me that there are dozens of people sending in e-mails asking about releases in specific countries. With so many distributors, it's impossible to know their exact plans.

Most often, distributors in other countries follow right after a U.S. release. We've been told that's what some intend to do. If there is any way we can help you encourage those distributors to put it in theaters, we'll let you know. (For fans in Brazil, Germany, Italy, Poland and the United Kingdom specifically ... hang in there! As we learn details, you'll learn details too!)

For all Hilary Duff fans, I know there is something else on your mind. As I confirmed yesterday with our lead "Insider," there is a new original song by Hilary Duff. It was written on the set and recorded in November.

You'll have more details from our friends at Amherst Records about the song and the soundtrack release as soon as we do. Right now, they are working on those details as I write this post. The song is called, and I hope I'm not sharing this too soon, "Any Other Day." You'll love it.

There are some other things ahead you might like to know about. Every week, we'll be featuring interviews and guest posts from the cast and crew. This includes Steve Coogan, Hilary Duff, Josh Peck. among others. We'll also be adding more pictures to the Flickr account, which you can feel free to share. You're welcome to repost any of the stories, articles, and posts from this blog. All we ask is that you link back to the source to help us along and help people find it.

Two days ago, we also made a decision to share a few scenes from the movie on YouTube. And, we'll be announcing a new What Goes Up fan group on Facebook in the days ahead. Anyone who has already written to the What Goes Up Insider will be receiving an invitation this weekend. Members will also be allowed to post links related to What Goes Up to their fan sites and blogs.

I hope you do. Because from time to time right here, we'll be giving shot outs to fan sites and blogs covering our film right here. We may be able to arrange interviews (probably via e-mail, but you never know) for some supporters.

As for shout outs, I have a couple for early supporters: Arieanna Schweber at Hilary News, Hilary Duff Digital, and everybody at the Hilary Fan Forum. I also understand there is a fan group for OMG ... Josh Peck on LiveJournal. Thank you!

Also, always feel free to ask questions or share ideas in the comment section of this or upcoming posts. You have my promise, along with Joe Nahas and Anthony Miranda [Three Kings Productions], that we'll do our best to keep answering them. Everyone — from the crew to the cast — is on board! I hope you are too.

What Goes Up — Synopsis

2009-04-09T07:00:00.000-07:00

This poignant slice-of-life film revolves around Campbell Babbitt (Steve Coogan), a morally challenged and emotionally distraught New York reporter sent to cover the New Hampshire hometown hoopla surrounding Christa McAuliffe, the first civilian astronaut.

Upon arriving in the small New Hampshire town, Babbitt decides to call an old college friend, only to discover an apparent suicide. As another teacher (Molly Shannon) attempts to keep a looming scandal and celebration spoiler out of the newspaper, Babbitt gravitates toward his friend’s students in hopes of finding an unsung hero story about a teacher who made a permanent impact on kids that nobody understands.

Instead, he discovers the least likely teachers — a group of dysfunctional high school students, misfits, and outcasts led by a narcissistic seductress (Hilary Duff), a repressed voyeur (Josh Peck), and a scheming pregnant teen (Olivia Thirlby). After sharing his own lapse of ethics in New York to gain their trust, Babbitt becomes obsessed with their subtleties of manipulation, need for attention, and desire to make heroes where no heroes exist.

In a gradual reversal of roles, the students teach Babbitt that the characteristics he is attempting to project on them might really be qualities that he and other adults possess. The lesson Babbitt learns is that he may need a “hero” more than students need him to replace their “hero.” And, in learning he is not so different than the students, he begins to relate to them in unexpected and potentially perilous ways, including an infatuation with the same student rumored to have had an affair with his dead friend.

In Memory Of Christa McAuliffe

2009-04-02T07:00:00.000-07:00

"I have a vision of the world as a global village, a world without boundaries. Imagine a history teacher making history!" — Christa McAuliffe

'What Goes Up' is a story about heroes. Set in January 1986, it is only fitting to remember Christa McAuliffe (Sept. 2, 1948 – Jan. 28, 1986), a teacher from Concord, N.H., who, along with 114 semi-finalists from more than 11,000 applicants, was considered by NASA and the Council of Chief State School Officers for the First Teacher in Space Project.

On July 18, 1985, NASA picked McAuliffe as the flight candidate and Barbara R. Morgan as her alternate. Together, these two women began 100 hours of flight training at the NASA Johnson Space Center in Houston.

In January, it was McAuliffe who boarded the space shuttle Challenger, which exploded during its launch from the Kennedy Space Center.

Although the film challenges the concept of heroes from the perspective of students struggling with the death of their teacher, the producers feel it is important to recognize that McAuliffe, along with six other crew members, was a hero. As so eloquently stated by President Ronald Reagan during the crew's eulogy ...

"We remember Christa McAuliffe, who captured the imagination of the entire nation, inspiring us with her pluck, her restless spirit of discovery; a teacher, not just to her students, but to an entire people, instilling us all with the excitement of this journey we ride into the future." — Ronald Reagan

Hilary Duff Talks About What Goes Up

2009-03-26T07:00:00.000-07:00

This year-old insider interview with Hilary Duff still provides an interesting outtake from what she describes as a "coming of age" film. (Spoiler alert!) It was shot on the set of 'What Goes Up,' which was still called 'Safety Glass' at the time.

Since filming, Duff has also completed 'Stay Cool,' 'Greta,' and 'Foodfight!' Her next film, 'The Story of Bonnie and Clyde,' is already in pre-production.

Welcome To 'What Goes Up' Insider

2009-03-19T07:00:00.000-07:00

What Goes Up is a film about a morally challenged New York reporter (Steve Coogan) who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby) while covering the hometown hoopla surrounding the first teacher in space. Set in the 1980s, this poignant fishbowl glimpse at life takes a look at how heroes are made in a world devoid of heroes.

The What Goes Up Insider (whatgoesupmovie.blogspot.com) is the official production blog. Here, you'll find weekly updates, insights, interviews, reviews, and opinions written by the producers, along with guest appearances by the cast and crew. You will also find some insider information about the trials and successes associated with this independent film, originally called 'Safety Glass.'