What's Next For 'What Goes Up' Stars?

While the producers of 'What Goes Up' are still exploring options, the movie has been keeping pace as the DVD release continues to earn new reviews. The most recent review by Kelsey Zukowski at The Celebrity Cafe, which followed Britt Hayes' review at the Examiner, that says director Jonathan Glatzer could "easily have a career among other indie darlings."

As Glatzer is already working on another project with writer Robert Lawson, we thought it might be a good idea to catch up with some of the stars from What Goes Up.

Steve Coogan has been cast in three films, including Percy Jackson & the Olympians: The Lightning Thief; Eddie the Eagle; and Murder in Samarkand. However, the film that his fans are talking about is Alan Partridge: The Movie since Coogan mentioned it last May.

Hilary Duff has several movies in the making, but the role that seems to be capturing some attention is a multi-episode role on Gossip Girl as Olivia Burke, a movie star who is attending NYU to attempt to get a typical college experience. The first episode featuring Duff is scheduled for Oct. 5, according to the Examiner.

Josh Peck has been cast in a remake of the 1984 movie Red Dawn. He will reportedly play the role of younger brother Matt Eckert, which was originally played by Charlie Sheen. The film is slated to start shooting in September.

Olivia Thirlby will appear in the recently completed films New York, I Love You; and Margaret. She is also slated for The Manners of Madness and Parts Per Billion, both in development. In the interim, Thirlby has taken to the stage with Chris Pine and Chris North in Beau Willimon's "Farragut North." It runs through July 26.

Molly Shannon is still making headlines with Kath & Kim, which is the U.S. version of the hit Australian comedy about a dysfunctional mother and daughter relationship. While NBC announced there will not be a second season in May, Season 1 seems to be finding a new fan base since it became available on DVD this week.

Behind The Film 'What Goes Up'

For Jonathan Glatzer, winning the best film award for 'Prix Fixe,' a 28-minute short released in 1997, must seem a lifetime ago on the day before his full length feature film What Goes Up is shown at the Pacific Design Center before opening in six major cities.

Back then, he had directed Oscar nominee Douglas McGrath and Tim Blake Nelson. This time around, he directed a cast of brilliant performers including: Steve Coogan, Hilary Duff, Olivia Thirlby, Josh Peck, Molly Shannon, and a dozen other young and talented actors.

"Being around this young cast, I felt younger and much older at the same time," recalls Glatzer. "Younger because they brought an energy and commitment that has not been dampened by cynicism; older because sometimes I had to act like the mature one on the set. But only when I absolutely had to."

According to Glatzer, the script, which he originally worked on with Robert Lawson as a stage play, had a long history of what some might call moments of maturity. While it attracted champions, the number of characters and locations called for a bigger budget than many producers and studios would have considered from a first-time director.

And then, even after the financing was locked, it became even more challenging than Glatzer expected. The result, two weeks before principal photography, was a tight budget and fewer shooting days. It took some additional tenancy for the first-time executive producers at Three Kings Productions. And, of course, the cast.

"It all came down to having a truly great cast, talented and deeply cool, to make it possible for us to accomplish this film," says Glatzer. "When your budget has you by the edge of a knife, your cast makes the difference. Their performances were all wonderful."

The cast originally came together in a few short months, with Coogan being among the first to meet with Glatzer after reading the script. Duff, who was recommended by John Cusack, came on after noting a personal connection between herself and Lucy. And Shannon joined after hearing how she had enamored Glatzer during a screening of Mike White’s “Year of the Dog.” He still insists she should have been nominated for an Oscar.

"When I saw Olivia Thirlby’s audition tape, I was completely blown away; I still am," he said. "And Josh Peck, who was originally cast as the character Fenster, is one of the best, if not the best, actors of his generation."

Nearly everyone agrees. Many reviewers, even those who have been hard on the film, have given props to the performers. Even more so than reviewers, the film's first outing at the Buffalo Niagara Film Festival won the "Audience Award."

"I think they walked away with what I wanted them to ... love for the characters, but the kind of love you might give begrudgingly because they are not without flaws," he said. "Just like this film, there is no ‘wrapped with a ribbon’ resolution or perfect plans or moments of unadulterated triumph."

Glatzer says that if there is any message, then it must be exactly that. There is pain, he says, not only in loss, but in every interaction between us all. He believes that is one of the reasons we look for heroes; each of us is trying to find ideas that are larger than ourselves, even if that sometimes means disposing of inconvenient truths.

It happens in everyday life, he says, and on the grand scale. It happens with groups of young people, in their teens, just like those brought to life in the film. Sometimes, kids have one adult in their lives who shines. But if they die, it leaves a crater in their lives that needs to be filled with whatever seems within easy reach and most convenient.

Glatzer began his career in theater as a director, staging productions at such venues as the Oxford Playhouse in England, Shakespeare Theatre in Washington D.C., and The Ensemble Studio Theatre in New York. He then moved on to work as a writer for Touchstone Television, Fox Television, Warner Brothers, Good Machine, and Industry Entertainment.

In addition to film, there is another interesting footnote on Glatzer's resume. He was an alternate for the U.S. men's fencing team for the 2000 Summer Olympics that was held in Sydney, Australia.

Glatzer will also be featured this Friday in an extended First Look video.

First Look: Hilary Duff in What Goes Up

After working in local theater plays and television commercials, Hilary Duff gained fame for playing Lizzie McGuire, which quickly became the flagship for the Disney Channel. After the hit show fulfilled 65 episodes, Duff went on to a successful movie career in Cheaper by the Dozen with Steve Martin and A Cinderella Story with Chad Michael Murray; and launched a successful pop music career with three platinum albums. She has also topped the Billboard 200 numerous times, and recent hits that include "With Love,” "Stranger," and "Reach Out."

In What Goes Up, Duff plays Lucy, a teenager who comes across as a narcissistic seductress attempting to win over the much older character of Campbell Babbitt (Steve Coogan) but eventually reveals much more depth than the way people perceive her. She also recorded the hit song “Any Other Day,” which Robert Lawson wrote with her and Jonathan Glatzer, for the film.

In this clip, complete with two scenes with Steve Coogan, Duff talks about how challenging it can be to be perceived one way by others while being a different and deeper person inside. It’s a quality she says she shares with Lucy despite being completely different people with very different backgrounds.

First Look: Hilary Duff in What Goes Up

Duff was originally encouraged to take up acting classes alongside her older sister, Haylie, who is also an actress and singer. Today, she leads a successful multifaceted career and has made guest star appearances on several television shows, including Law & Order: Special Victims Unit. She has recently completed several independent films that include War, Inc., Greta, and Stay Cool.

Duff, who has always been a strong philanthropist, is currently busy supporting AIDS Walk New York on May 17. She is also cast as Bonnie Parker in the upcoming The Story of Bonnie and Clyde (2010) and recently accepted a starring role in Provinces of Night (2010) with Val Kilmer and Faye Dunaway.

First Look: Steve Coogan in What Goes Up

When most people think of Steve Coogan, they think of one of the best known characters in the United Kingdom, Alan Partridge. However, Coogan is surprisingly diverse, recently playing Damien Cockburn in Ben Stiller’s Tropic Thunder and Octavius in the upcoming Night at the Museum: Battle of the Smithsonian, which opens the week before What Goes Up.

In What Goes Up, Coogan takes the lead as Campbell Babbitt, the morally challenged New York reporter who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby) after being sent to cover the story about a local hometown hero.

In this clip, complete with one scene with Molly Shannon and another with Thirlby, Coogan talks about what attracted him to the film, the depth of the characters, and how it relates to people searching for meaning in their lives. (Content warning: adult language).

First Look: Steve Coogan in What Goes Up.



Coogan, one of nine children, was born and raised in Middleton, Greater Manchester. He has won numerous awards for his work in television, including several British Comedy Awards, BAFTAs, and The South Bank Show award for comedy. In 2003, he was listed in The Observer as one of the 50 funniest acts in British comedy. He is also an accomplished writer, producer, director composer, and co-owner of Baby Cow Productions with Henry Normal.

Since March 2008, Coogan has been on tour doing stand-up comedy. He has also been cast in movies that include Eddie the Eagle (2009) and Murder in Samarkand (2011), both of which are currently in pre-production.

Fans Drive Interest In What Goes Up

In less than 24 hours, even before the What Goes Up Movie Soundtrack by Amherst Records appears on the homepage of iTunes (May 5), the soundtrack has already gained traction. And, "Any Other Day" by Hilary Duff has moved up 41 places on her iTunes top song list (four places in the last hour).

The song isn't the only amazing feature to focus on. The growing fan support that is providing a foundation for the film and the soundtrack is nothing short of amazing too.

"Hilary's new music is awesome! I'm so happy her film is being released, even though it's only a limited release. I love the song too!" — Emily Cluttrell, fan, iTunes review.

All across the Internet, dozens of fan sites and music reviewers representing various countries are talking about What Goes Up. Many of them are even creating their own renditions of promotional art. One of the very first seen last week was from Hilary Duff Online.


Hilary Duff Online is not alone. In addition to hundreds of blogs supporting various stars and promotional efforts, fans are connecting on Facebook and Twitter. Most feedback confirms what 1,200 views per day of the First Look: Olivia Thirlby video and 2,200 views per day of the "Any Other Day" by Hilary Duff teaser might suggest. There is growing interest in the film and the first showing at the Buffalo Niagara Film Festival will likely sell out.

Of course, numbers alone don't tell the whole the story. Every day, the producers are pleasantly surprised by fans. For example, Zach M, who is a frequent visitor to the Hilary Fan Forum, recently sent in his vision for the cover of an "Any Other Day" single (pictured right).

These efforts are also being supported several hardworking teams. Cast schedules are being reviewed, screening invitations are going out, media interest is growing, databases are being updated, promotions are being finalized, and the soundtrack label is considering various options while tracking the success of the new single. And right here, tomorrow, we'll post a "First Look: Steve Coogan in What Goes Up" video.

"This is all a countdown, to a higher place, countdown into some outer space." — Hilary Duff, from "Any Other Day" on the What Goes Up Soundtrack. Full lyrics, as presented by a fan, here and we'll be publishing the song as originally written next week.

T-Minus 29

What Goes Up - Theatrical Countdown

What Goes Up, a film about a morally challenged New York reporter (Steve Coogan) who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby), is officially counting down to its theatrical premiere on Thursday, May 28. It will open in select theaters the day after on May 29.

"It's a little later than we initially planned, but there was an opportunity to be open in more theaters based on the response from fans," said James Hoke, executive producer with Three Kings, which produced the film. "It looks like it will be a big week for Steve Coogan. Night at the Museum 2 opens the week before. He plays Octavius in that film and Campbell Babbitt in ours."


Theatrical Premiere — May 28

Los Angeles, California

First Run Cities — May 29

Buffalo, New York
Chicago, Illinois
Cleveland, Ohio
Denver, Colorado
Las Vegas, Nevada
Los Angeles, California
Minneapolis, Minnesota
New York, New York
Toronto, Ontario
Vancouver, British Columbia

"We'll expand based on our performances in those cities, and there is another town or city in the U.S. that will also have a one night screening in June. We won't know where it will be until one lucky fan wins one of our upcoming promotions," said Hoke. "We'll be releasing the details for that promotion soon."

According to Hoke, the chance to win a one night screening in "your hometown" isn't the only way to be part of this independent film experience. There are several promotions in the works to win signed DVDs, CDs, posters, and other film memorabilia.

"There are also two other ways that fans can see this film early," he said. "They can attend the Buffalo Niagara Film Festival or, no matter where they live in the world, they can enter another upcoming promotion to win two tickets to the premiere in Los Angeles [airfare/hotel included]."

The decision to open some promotions worldwide was based on response from fans. Hoke said the entire production team sees there is an international fan base for this film, and with continued fan support, they will do everything possible to prove to distributors that What Goes Up deserves an international theatrical release ahead of a DVD release.

Currently, fans planning to attend the Buffalo Niagara Film Festival on May 8 can join the group on Facebook, which includes an event page for the festival. Later today, the What Goes Up Insider Team will announce the first promotion, which will be exclusive to Facebook.

Hoke added that the insider team will keep fans informed every step of the way. As details are confirmed, he said they will even help fans locate specific theaters in their cities with announcements on the movie blog and on Facebook. We're working hard for the fans, he said.

"Never mind the smoke and mirrors left behind you. Don't you go — there's nothing there to really bind you. Just let go and know your destiny will find you,
Wherever you are..." — Hilary Duff from "Any Other Day," written by Robert Lawson with her and Jonathan Glatzer on the What Goes Up Soundtrack.

T-Minus 31

First Look: Olivia Thirlby in What Goes Up

Olivia Thirlby is best known for her role as Leah, who was best friends with Juno MacGuff (Ellen Page) in Juno. The film won an Oscar for best original screenplay written directly for the screen. Recently, she played the part of Stephanie in the independent film The Wackness opposite Josh Peck. That film won the 2008 Sundance Film Festival Audience Award.

In What Goes Up, Thirlby plays Tess, a teenager struggling with the concept of how individual experiences shape our view of the world. In this clip, complete with scenes from the movie, Thirlby shares personal insights about the film and what it is like working with Steve Coogan, who plays Campbell Babbitt. (Content warning: adult language).

First Look: Olivia Thirlby in What Goes Up.


Thirlby, the daughter of a construction worker, was born in New York City, and trained at the American Globe Theatre as well as (briefly) the Royal Academy of Dramatic Art in London. She also completed a stage combat course with the British Academy of Stage and Screen Combat (BASSC). Her first role was in the movie United 93.

Vanity Fair magazine called Thirlby part of "Hollywood's New Wave," along with The Jonas Brothers, Emma Roberts, Amanda Seyfried, Kristen Stewart, Josh Peck, and Christopher Mintz-Plasse. Recently, fans were thrilled to find Thirlby with Kat Dennings on the cover of Nylon Magazine.

Welcome To 'What Goes Up' Insider

What Goes Up is a film about a morally challenged New York reporter (Steve Coogan) who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby) while covering the hometown hoopla surrounding the first teacher in space. Set in the 1980s, this poignant fishbowl glimpse at life takes a look at how heroes are made in a world devoid of heroes.

The What Goes Up Insider (whatgoesupmovie.blogspot.com) is the official production blog. Here, you'll find weekly updates, insights, interviews, reviews, and opinions written by the producers, along with guest appearances by the cast and crew. You will also find some insider information about the trials and successes associated with this independent film, originally called 'Safety Glass.'