Thursday, April 30, 2009

Fans Drive Interest In What Goes Up

In less than 24 hours, even before the What Goes Up Movie Soundtrack by Amherst Records appears on the homepage of iTunes (May 5), the soundtrack has already gained traction. And, "Any Other Day" by Hilary Duff has moved up 41 places on her iTunes top song list (four places in the last hour).

The song isn't the only amazing feature to focus on. The growing fan support that is providing a foundation for the film and the soundtrack is nothing short of amazing too.

"Hilary's new music is awesome! I'm so happy her film is being released, even though it's only a limited release. I love the song too!" — Emily Cluttrell, fan, iTunes review.

All across the Internet, dozens of fan sites and music reviewers representing various countries are talking about What Goes Up. Many of them are even creating their own renditions of promotional art. One of the very first seen last week was from Hilary Duff Online.

Hilary Duff Online is not alone. In addition to hundreds of blogs supporting various stars and promotional efforts, fans are connecting on Facebook and Twitter. Most feedback confirms what 1,200 views per day of the First Look: Olivia Thirlby video and 2,200 views per day of the "Any Other Day" by Hilary Duff teaser might suggest. There is growing interest in the film and the first showing at the Buffalo Niagara Film Festival will likely sell out.

Of course, numbers alone don't tell the whole the story. Every day, the producers are pleasantly surprised by fans. For example, Zach M, who is a frequent visitor to the Hilary Fan Forum, recently sent in his vision for the cover of an "Any Other Day" single (pictured right).

These efforts are also being supported several hardworking teams. Cast schedules are being reviewed, screening invitations are going out, media interest is growing, databases are being updated, promotions are being finalized, and the soundtrack label is considering various options while tracking the success of the new single. And right here, tomorrow, we'll post a "First Look: Steve Coogan in What Goes Up" video.

"This is all a countdown, to a higher place, countdown into some outer space." — Hilary Duff, from "Any Other Day" on the What Goes Up Soundtrack. Full lyrics, as presented by a fan, here and we'll be publishing the song as originally written next week.

T-Minus 29


  1. Thanks WGU Team! We appreciate the shout outs!

  2. its no surprise that her song is a non-stop-listening-song xD.. I sounds too good xD!!!! But i still like also ehr old songs ^___^. I was so a huge fan of Hilary, so i bought a lot from her stuff. I loved that she was/is an actor and a singer too. ^___^Ahh I´m so proud that she is so a absolutly normal girl not like other Hollywood girls ~___~... That´s just my opinion ^__-

  3. this song is awesome! and the film looks great.
    i think it's a great mutual love between fans and you guys on the wgu team. we give eachother what we want.

  4. I can't wait to see the movie!!!! i love all songs from soundtrack. specialy "Any Other Day" by Hilary Duff. I wish see Hilary on big screen in Poland since 2004y.

  5. Hilary Duff is the best actress and singer in the world, Any other day is a purely AMAZING song i love it sooo much and what goes up looks absolutely incredible i can't wait to see the movie i no it will be awesome from kurt from the UK

  6. @Anon1 and @andrea* Wow! You all make it a pleasure to be part of this. On behalf of the production and release team, thank you so very much.

    @Choco You're right of course. Good opinion. :)

    And @Kurt @Anon ... we're working on it! If we can make it happen, it will happen.

    The Insider Team

  7. love hilary love the song can't wait for the movie plz i live in jordan so
    plz play the movie here because lot's of people want see it love u hilary SAAAAA love you and song rock

  8. Thank you so much WGU Insider for being so involved with the fans. I cannot remember the last time I've been excited for a movie, I hardly even watch them now! As I've gotten older I don't care for the pretentious try hard crap or the big Hollywood blockbusters. But this movie has my interest, and it has my interest hard. It's already in my favorites and it hasn't even come out yet. Thank you again, you're really making the wait for this movie a pleasurable albeit totally anxious experience.

    I love the soundtrack.

  9. I love the song!!!!
    It's so awesooooome!!!!
    I hope that will be shoot a video for Any Other Day!!!
    I can't stop to listen the song!!

  10. This song is fantastic! "What Goes Up" is fanatstic! Hilary Duff is fantastic!!! I really hope to be able to see a music video of "Any Other Day" with Hilary Duff! And of course, I hope the film (WGU) and "Any Other Day" will be released here in Italy (perhaps with a bit of promotion)! You know, every Hilary's project here is a big success (for example, Reach Out, her last single/music video, with no promotion, no tv commercial and no performance)! Hilary (and perhaps Steve Coogan, or Josh Peck or Olivia Thirbly) come here in Italy to promote the film and Any Other Day! ;)

    Italy loves you so much!!!
    Please come here! x

  11. Our Hilary has done it this time....."Any Other Day" is going off the charts!!!!! What a magnificant awesome song..I love it!

  12. "Any Other Day" certainly seems to be going places. It's not even on the iTunes homepage yet but catching fire.

    One thing we're noticed is that the song seems to be introducing new fans to already great fan base she has. It could be BIG. :)

  13. Is there any way we can get a full listing of all the songs played in the movie, not just the ones used for the soundtrack??? I would really like to know what song is playing during the scene when they're all on the ice together... Also, the song that begins during the scene at the abortion clinic. I can't find them!!