Monday, May 18, 2009

A Theatrical Update From James Hoke


The first time I wrote a post for the What Goes Up Insider blog, we had high hopes. We still do.

Yet, as I mentioned then, independent releases face schedule changes all the time. And while we’ve been careful not to release information unless we are at least 90 percent certain, we’ve met some unexpected obstacles. Many of the cities that we included in our original plans did not have theaters available for a May 29 opening.

As a result, we’ve had to change the initial opening from 10 to six cities. And, one of those cities is different than those we included in our original plan. Here are the updates for today...


Chicago — Opening May 29
Wilmette Theater
1122 Central Street
Wilmette, Illinois 60091
847-251-7424
Wilmette Theater


Moorpark, Calif. — Opening May 29
Moorpark Cinemas 3
543 West Los Angeles
Moorpark, California 93021
805-552-9152
Moorpark Cinemas 3


We are still opening in Buffalo, New York, Las Vegas, and Los Angeles as planned. And, we’re hosting our Hometown Hoopla contest to win a one night showing in the winner’s city.

While there is a chance we will be opening in other cities after May 29, we don’t want to release any possibilities and have them fall through. After all, we were the ones who pushed for a theatrical opening for fans; the last thing we want to do is create any disappointment.

I know some of you had hoped What Goes Up would be coming to your cities on May 29. I am sorry. Please keep in mind, the release is a long way from over.

To end on an exciting note, we received approximately 250 entries for the VIP Premiere Contest. We’ll be announcing the winners as soon as we are able to contact them tomorrow. Good luck!

19 comments:

  1. aw thats too bad about the release but six theatres is better than zero!!

    best of luck

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  2. Sorry to hear everything isn't going as planned, but you have a quality film and it will pay off in the long run for sure!

    So have the winners been e-mailed yet, or are the notifications going out tomorrow?

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  3. It was filmed in BC and it's not even going to be in theaters here? Wow, f this. :/

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  4. So I don't misunderstand, it's still confirmed for Laemmle Sunset 5 on may 29, right? thanks in advance

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  5. 250???? OMG ! So tomorrow we'll see the lucky winners!! can't wait

    It's a pitty.. but i'm sure the movie will still do good :D

    i'm just hoping everyday that it will be released in spain ^^ it's never the same thing to see a movie on theaters or on DVD...

    you people are doing a really great job :) thanks for that

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  6. Hey everyone,

    Thanks so much for your understanding and support. We really are doing everything possible and are grateful that everyone (meaning fans) are doing everything they can too.

    Specific for the BC ... the producers are still trying. Please keep in mind that if the producers had their choice, What Goes Up would be opening in every city across North America.

    All our best,
    The Insider Team

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  7. "So I don't misunderstand, it's still confirmed for Laemmle Sunset 5 on may 29, right? thanks in advance."

    That is correct. Any city that had exact theater listings are still solid.

    The only way those listings would change is if the theater operators themselves rescinded the showings. You are good to go!

    The Insider Team

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  8. That really sucks it's not coming to Vancouver, A friend of mine's brother who works for the production company said the movie going out into theaters is different than the DVD - and it's a lot better. Is this true?

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  9. Anticipating What Goes UpMay 19, 2009 at 12:15 PM

    "Thanks so much for your understanding and support. We really are doing everything possible and are grateful that everyone (meaning fans) are doing everything they can too."

    Does that mean the actors aren't doing anything?? That sucks :S

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  10. @yoyo

    I can't really say. My team only saw the rough cut and the theatrical version. We thought the theatrical version was great, and much better than the rough cut (which was never meant to be seen as much as to work from) because it was a tighter film. Good enough, if fact, that I'm baffled by some of the critics. They put things in the movie that weren't there.

    Anyway, the producers are working very hard to find other venues. While many people see this as a set back, we're all hopeful new venues will open up. For example, shortly after James' post, a festival contacted the producers so they could consider including the film.

    I guess what I'm trying to say is that there are many more chapters to be written for What Goes Up.

    All my best,
    Rich

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  11. @Anticipating What Goes Up said...

    "Does that mean the actors aren't doing anything?? That sucks :S"

    All of the actors are extremely busy on their other projects, which means that while there has not been an official 'no' and any can happen, it doesn't mean that there has been an official 'yes' either.

    Best,
    Rich

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  12. Please find a venue in Vancouver!!

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  13. thanks for answering and thanks for working hard :)

    can't wait to see more of it !

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  14. Aw :(
    I was really excited for its premiere in Toronto, but I know you guys are trying your best, so in worst case scenario, I'll check it out on DVD!

    Keep us posted! :)

    Also, can't wait to hear the winners for the VIP Premiere contest :)

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  15. i think the theatrical release is exciting! and it wasn't long ago when there wasn't a theatrical release scheduled at all. so i think this is great even if it did get scaled back.

    i'm very excited to see the movie, like I know alot of people are, but I think with patience we will all be satisfied when it is released on dvd. we'll all get a chance to see it eventually.

    as a hilary duff fan, i think i've come to peace with the fact that we're playing the waiting game for her new films, so i'm happy that this one is for sure on the roll and that we have an insider team to keep us all informed.

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  16. Thanks for the info about the difference btw what's going into the theater and what's on dvd.

    i checked in with my friend's brother, he said the one going ito theaters is like 10 minutes shorter and the movie works a lot better. he likes the one going to dvd, but he LOVED the one going to theaters. he would definitly know cause its his job.

    maybe this is a way to get the peeps in the seats?

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  17. I just hope I can buy the DVD here in The Netherlands!

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  18. Bring it to the Traverse City Film Festival or the State Theater!

    http://statetheatertc.org

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  19. @Jonathan,

    That is a great idea. The producers are looking at festivals as a means to bring this movie to more fans.

    All our best,
    The Insider Team

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