Saturday, June 13, 2009

What Goes Up Ends Initial Theatrical Run

What Goes Up, a film about a morally challenged New York reporter (Steve Coogan) who learns life lessons from a group of dysfunctional students (Hilary Duff, Josh Peck, Olivia Thirlby), has completed its initial theatrical run in theaters, which was capped off at the Breckenridge Festival of Film last Friday. The film played to a very receptive full house.

"We're not ready to close out the possibilities of a second theatrical run or pursuing more film festivals in the United States even with the DVD being released on June 16," said James Hoke, executive producer. "We're also weighing our options to show the film outside of the United States, where fans have been extremely supportive. Some of these decisions will depend on the initial DVD sales, but we really want to expand the release and we still have another contest promise to fulfill."

Fans of many primary cast members have played an important role since the movie was first shown at 3rd Annual Buffalo Niagara Film Festival. At the theatrical premiere on May 28, fan art from two film promotions greeted guests at the event.

The VIP Premiere Loop from the Pacific Design Center

In addition to fan support, Olivia Thirlby has taken some media interviews to help the film. The most recent was published at In the interview, which includes photos, Thirlby also speaks very highly of Hilary Duff.

"Working with Hilary was wonderful. I can't speak highly enough of her," Thirlby told "She's a very cool, very kind and incredibly genuine person in every respect."

On June 16, What Goes Up will be available on DVDs everywhere. Check back for updates and links on Tuesday.


  1. That's awesome. For some reason, there are no stores in Canada that say its coming in minus online retailers like Amazon.
    I hope that doesn't affect anything!

  2. Oh and that Olivia Thirlby article was a great read!

  3. Hi Khizer,

    Good to know. Our understanding is Sony is distributing in Canada. Perhaps they have different release date that we were not aware of.

    We'll try to have something definite tomorrow.

    The Insider Team

  4. American guys, buy WGU DVD!!! Only if you do it, we will be albe to see the film here in Italy! Please guys!

    Hilary, Italy loves you, but you have to do us chances to prove it!


  5. I agree with Lorenzo, American guys please buy the DVD, so maybe we'll have a chance to see the movie in Europe, especially in Italy!!

  6. Josh Peck It`s A Hottie!!